Regional Growth Leader: CPG Sales & Market Expansion

Smithfield Foods, Inc.; Seattle (WA); On-site; USD 110,000 - 160,000; Full time

Job summary

Smithfield Foods, Inc. in Seattle, WA is seeking a Senior Regional Sales Manager to drive regional growth by crafting and executing high impact sales plans.

You will build and nurture relationships with new and existing customers, and champion launches of innovative products to gain traction with key accounts. You will collaborate with broker partners to optimize in-store execution, expand distribution, and align with consumer trends, translating strategic initiatives into actionable plans that

Qualifications

• Bachelor's degree from an accredited four‑year college or university and 8+ years of relevant experience.
• Leadership: 2+ years of demonstrated experience in team management, development, or project leadership.
• Industry & Product Knowledge: Strong understanding of the Consumer Packaged Goods (CPG) industry, customer focused and data driven selling strategies (including IRI, Nielsen, and Perishable Group data), and product cuttings with comfort in evaluating product attributes. Experience with Costco corporate accounts.
• Sales & Analytical Skills: Proven ability to apply critical thinking and problem-solving skills to drive sales performance, supported by strong analytical reasoning and adaptability in dynamic environments.
• Communication & Collaboration: Advanced written and verbal communication skills with strengths in organizational planning, teamwork, and building respectful, approachable, and team-oriented relationships.
• Technical Proficiency: Proficient in Apple software and Microsoft Excel, Word, and PowerPoint
• Travel: Must possess a valid driver's license and be willing to travel up to 50% of the time.

Responsibilities

• Increase Distribution of Product Lines: Lead the expansion of product line distribution by managing and mentoring broker partners, delivering targeted sales training on new and existing products, overseeing regional sales planning and proposal development, and actively engaging in market activities and meetings to ensure consistent execution of company initiatives and impactful in‑store presence.
• Maintain and Increase Sales: Cultivate and grow customer relationships by meeting directly with key decision makers to drive sales of Smithfield products, delivering impactful presentations and proposals, providing product samples and demonstrations to support the sales process, and executing region‑specific programs, including sales incentives and account specific marketing initiatives that align with customer needs and accelerate growth.
• Implement Sales Plans: Execute and tailor Smithfield's strategic sales plans to promote product lines by customizing initiatives to align with local and regional market dynamics, supporting brokers in developing and launching impactful sales promotions, and leveraging syndicated data and available resources to optimize performance and drive measurable sales growth.
• Meet Sales Objectives: Maintains coordination with integral company functions to ensure sales objectives are met.
• Leadership: Drives a positive employee experience through leadership by way of employee development and coaching.

Skills

Sales leadership

Relationship building

Analytical thinking

Communication

Team collaboration

MS Office

Travel readiness

Education

Bachelor's degree

Tools

SAP experience

Costco accounts experience

Job description

Smithfield Foods, Inc. in Seattle, WA is seeking a Senior Regional Sales Manager to drive regional growth by crafting and executing high impact sales plans.

You will build and nurture relationships with new and existing customers, and champion launches of innovative products to gain traction with key accounts. You will collaborate with broker partners to optimize in-store execution, expand distribution, and align with consumer trends, translating strategic initiatives into actionable plans that