Regional Growth Director, Skilled Nursing Facilities

Confidential: Healthcare Facility; Harrisburg (Dauphin County); On-site; USD 120,000 - 135,000; Full time

Benefits offered by this job

Gas card

Car allowance

Mileage reimbursement

Phone allowance

Company debit card for expenses

Job summary

Confidential: Healthcare Facility seeks a Regional Director of Business Development to lead census growth across Central Pennsylvania SNFs. You will build hospital, payer, and community referrals while guiding multiple facility teams and developing the regional strategy.

This role requires extensive SNF BD experience, strong relationship skills, and regular travel across Pennsylvania. Base salary range is $120,000–$135,000 with a bonus up to $15,000 and performance incentives.

Qualifications

• Must have extensive regional business development experience in skilled nursing.
• 5+ years in business development or marketing leadership in SNF.
• Experience managing teams across multiple facilities.
• Proven census growth and multi-site referral management.
• Strong knowledge of managed care, Medicaid eligibility, and referral pathways.
• Experience with CRM/referral systems and data-driven decision making.
• Excellent relationship-building, negotiation, communication, and leadership skills.
• Deep understanding of the skilled nursing and post-acute healthcare market.
• Valid driver’s license and willingness to travel across Pennsylvania.

Responsibilities

• Own the business development strategy and performance for multiple SNF locations across an assigned Pennsylvania region.
• Build and manage referral relationships with hospital discharge planning, case management, ACOs, physician groups, and other community referral sources.
• Recruit, train, and manage Central Admissions, Clinical Liaisons, Community Marketers, and Facility-Based Admissions Directors.
• Establish and monitor KPIs for conversion rates, response times, referral source development, and census growth.
• Analyze PointClickCare and CRM/referral data to track performance, referral trends, and payer mix.
• Partner with regional and facility administrators and nursing leadership to align facility capabilities with referral demand.
• Manage payer and managed care relationships and support compliance with Medicare, Medicaid, and managed care requirements.
• Represent the organization at industry events and referral source functions.
• Monitor competitor activity, market trends, and reimbursement changes that may affect referral flow.
• Report regularly to executive leadership on regional pipeline health, occupancy trends, census growth, and business development opportunities.

Skills

Regional Business Development

Multi-site Leadership

Census Growth

Referral Networks

Managed Care Knowledge

CRM / Referral Systems

Communication & Leadership

Skilled Nursing Knowledge

Driver's License & Travel

Job description

Confidential: Healthcare Facility seeks a Regional Director of Business Development to lead census growth across Central Pennsylvania SNFs. You will build hospital, payer, and community referrals while guiding multiple facility teams and developing the regional strategy.

This role requires extensive SNF BD experience, strong relationship skills, and regular travel across Pennsylvania. Base salary range is $120,000–$135,000 with a bonus up to $15,000 and performance incentives.