Director of Business Development

American Medical Associates; Abington (MA); On-site; USD 150,000 - 160,000; Full time

Job summary

American Medical Associates is seeking a Director of Business Development to lead the regional marketing strategy across eight SNFs in Massachusetts and drive census growth.

You will build partnerships with hospitals and physicians, mentor a field team, and ensure admissions and operations align with sales objectives. Travel and strong communication skills are essential to success.

Qualifications

• Prior regional marketing & business development experience w/ skilled nursing facilities.
• Established connections with local hospitals.
• Long term care/nursing home experience.
• Strong network and proven ability to generate referrals and build partnerships.
• Willing to travel.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement a team-based, facility-level marketing plans to analyze local healthcare systems and identify needs.
• Establish and maintain relationships with industry influencers and key community partners; prospect to access hospital networks.
• Develop and execute census improvement plans and marketing programs to support sales and revenue objectives.
• Recruit, manage, and mentor a team of business development representatives with clear goals.
• Identify obstacles affecting census and coordinate with operations; prepare management reports.
• Oversee intake documentation for multiple skilled nursing facilities and manage admissions processes.

Skills

Marketing & business development

Hospital connections

Strong network

Communication skills

Willing to travel

Job description

Director of Business Development

Located throughout the Eastern Massachusetts region

Salary: $150K-$160K range

Overseeing 8 SNF's throughout MA

Qualifications:

• Must have prior regional marketing & business development experience w/ skilled nursing facilities
• Must have established connections with local hospitals
• Must have long term care/nursing home experience
• Possess a strong network and proven ability to generate referrals and build partnerships
• Must be willing to travel
• Excellent written and verbal communication skills

Responsibilities:

• Develop and implement a team-based, facility-level Marketing Plans to include: analyzing the local healthcare systems; identifying and meeting needs of customers; determining core competitive advantages; building a core selling message; establishing reach and frequency for target customers and prospects and; coordinating selling strategies and tactics.
• Establishes and maintains relationships with industry influencers and key community partners. Prospecting to gain and secure access to higher level hospital, ACO and Physicians.
• Development and execution of Census Improvement Plans, marketing plans and programs, both short and long term, to support sales and revenue objectives of organization alongside of the RDO and VP of Business Development.
• Recruit, manage, and mentor a team of business development representatives, setting clear goals, coaching performance, and motivating them to achieve sales target.
• Identify, communicate, advocate, and when appropriate, intervene with obstacles to optimum census outside of admissions, sales, and marketing (i.e. operational, clerical, and administrative issues). Guides preparation and completion of all reports to be sent to management.
• Responsible for overseeingthe documentation involved with the intake process for several skilled nursing facilities
• Manage inquiry process
• Oversight of Admissions personnel, making sure the admissions processes and office are running smoothly, regulatory systems, etc..