Regional General Sales Manager

careers-salemmedia; Sacramento (CA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

401k retirement plan

Paid holidays

Paid vacation

Job summary

Salem Media Group in Sacramento and San Francisco is seeking a Regional General Sales Manager to lead a team of Media Strategists and drive a strategic sales plan across radio and digital platforms. You will develop VBRs, present proposals, and coach staff to exceed KPIs.

The role reports to the Senior Vice President & General Manager and requires hands-on leadership, field activity, and the ability to orchestrate cross-market opportunities with corporate support for growth and client solutions.

Qualifications

• Experience selling digital platforms and leading sales teams.
• Track record of strategic sales planning and staff development.
• Strong CRM usage and data-driven decision making.

Responsibilities

• Lead a team of Media Strategists to drive new business.
• Develop in-market VBRs and sales solutions for radio and digital.
• Conduct sales meetings and set staff direction.
• Manage KPIs and oversee contests and incentives.
• Ensure CRM systems are used and updated.
• Recruit and train new sales staff.
• Present proposals for radio, digital and events.
• Attend major events in Sacramento and SF.

Skills

Digital sales

Sales management

Strategic planning

CRM proficiency

Prospecting

Job description

Overview

Salem Media Group offers an exciting opportunity for a Regional General Sales Manager to join our dynamic and forward-thinking company. The ideal candidate will display strategic expertise by leading a team of sellers (Media Strategists) and executing a media sales strategy that delivers customer solutions through an integrated suite of platforms. This position reports to the Senior Vice President & General Manager. ***This position covers Sacramento and San Francisco areas.

Responsibilities

• Manages the new business development effort for all revenue categories; this will require being active in the field.
• Works with sellers in both Sacramento and San Francisco to develop VBRs and sales solutions, both audio and digital
• Conduct Sales Meetings for both sales staffs to create direction and assist in developing new business strategies for the staff.
• Conducts one-on-one Media Strategist meetings to help develop multimedia opportunities with prospects, develop VBRs for each.
• Maintains accountability measurements based on corporate mandated KPIs,
• Manage corporate contests and sales initiatives.
• Maintains new business initiatives and holds the Media Strategist team accountable for setting goals and activity parameters while managing projections and pacing.
• Make sure that CRM and other systems are being used and properly updated.
• Research verticals and find contacts for specific targets.
• Create VBRs for the staff in each market to prospect and set appointments.
• Target new business prospects in market and out of market for radio and digital opportunities.
• Prepare presentations and proposals for Radio, Digital and event sponsorship opportunities.
• Work with Sr. Vice President & General Manager, programming management and promotional staff to create unique on-air opportunities.
• Work with digital support staff to design strategic approaches to client and prospect needs and desired outcomes.
• Recruit, interview, and hire quality sales professionals and prospective sales professionals.
• Participate in the training and development of each new and existing Media Strategists.
• Attend major events and promotions in both Sacramento and San Francisco.

Qualifications

• Must have 2+ years of media-related experience selling digital platforms as well as previous sales management experience.
• Prior radio, TV or other traditional media experience preferred but not required.
• Extensive knowledge of digital sales processes, digital platforms, technical markets, distribution channels, buying patterns, and budgeting.
• A proven track record of strong digital sales management and effective closing skills.
• History of success in a goal-oriented, highly accountable environment through strategic thinking, tactical implementation, and effectively managing multiple projects.
• A confident personality and sense of urgency while being a creative and innovative thinker.
• The willingness to embrace change, encourage innovation, and solve problems creatively.

Benefits

• Competitive pay structure based on experience
• Health, dental, vision and life insurance
• 401k retirement plan
• Paid holidays and vacation time

EEO Statement

Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place To Work” and as a “Best and Brightest” equal opportunity employer.

#LI-DNP

Compensation

$80,000-$100,000 per year plus overrides and bonuses.