Regional General Sales Manager

Saleminteractivemedia; Sacramento (CA); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401k plan

Paid holidays

Job summary

Salem Media Group is seeking a Regional General Sales Manager to lead a team of Media Strategists in Sacramento and San Francisco, driving revenue across radio and digital platforms. You will develop sales strategies, craft VBRs, and oversee the sales process from prospecting to close.

The role requires strong leadership, 2+ years in media sales with management experience, and a track record of achieving targets in a fast-paced environment. Travel to assigned markets is expected.

Qualifications

• Must have 2+ years of media-related experience selling digital platforms and prior sales management.
• Experience in radio/TV or traditional media preferred.
• Strong knowledge of digital sales processes, budgeting, and KPIs.

Responsibilities

• Lead a team of Media Strategists across Sacramento and San Francisco.
• Develop VBRs and sales solutions for audio and digital.
• Conduct sales meetings to direct strategy and drive new business.
• Mentor Media Strategists through training and performance management.
• Ensure CRM and systems are accurately used and updated.

Skills

Media sales

Sales management

Digital platforms

Strategic thinking

Tools

CRM systems

Job description

Overview

Salem Media Group offers an exciting opportunity for a Regional General Sales Manager to join our dynamic and forward-thinking company. The ideal candidate will display strategic expertise by leading a team of sellers (Media Strategists) and executing a media sales strategy that delivers customer solutions through an integrated suite of platforms. This position reports to the Senior Vice President & General Manager. ***This position covers Sacramento and San Francisco areas.

Responsibilities

• Manages the new business development effort for all revenue categories; this will require being active in the field.
• Works with sellers in both Sacramento and San Francisco to develop VBRs and sales solutions, both audio and digital
• Conduct Sales Meetings for both sales staffs to create direction and assist in developing new business strategies for the staff.
• Conducts one-on-one Media Strategist meetings to help develop multimedia opportunities with prospects, develop VBRs for each.
• Maintains accountability measurements based on corporate mandated KPIs,
• Manage corporate contests and sales initiatives.
• Maintains new business initiatives and holds the Media Strategist team accountable for setting goals and activity parameters while managing projections and pacing.
• Make sure that CRM and other systems are being used and properly updated.
• Research verticals and find contacts for specific targets.
• Create VBRs for the staff in each market to prospect and set appointments.
• Target new business prospects in market and out of market for radio and digital opportunities.
• Prepare presentations and proposals for Radio, Digital and event sponsorship opportunities.
• Work with Sr. Vice President & General Manager, programming management and promotional staff to create unique on-air opportunities.
• Work with digital support staff to design strategic approaches to client and prospect needs and desired outcomes.
• Recruit, interview, and hire quality sales professionals and prospective sales professionals.
• Participate in the training and development of each new and existing Media Strategists.
• Attend major events and promotions in both Sacramento and San Francisco.

Qualifications

• Must have 2+ years of media-related experience selling digital platforms as well as previous sales management experience.
• Prior radio, TV or other traditional media experience preferred but not required.
• Extensive knowledge of digital sales processes, digital platforms, technical markets, distribution channels, buying patterns, and budgeting.
• A proven track record of strong digital sales management and effective closing skills.
• History of success in a goal-oriented, highly accountable environment through strategic thinking, tactical implementation, and effectively managing multiple projects.
• A confident personality and sense of urgency while being a creative and innovative thinker.
• The willingness to embrace change, encourage innovation, and solve problems creatively.

Benefits

• Competitive pay structure based on experience
• Health, dental, vision and life insurance
• 401k retirement plan
• Paid holidays and vacation time

EEO Statement

Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place To Work” and as a “Best and Brightest” equal opportunity employer.

#LI-DNP

Compensation

$80,000-$100,000 per year plus overrides and bonuses.