Sales Manager

Amaturo Sonoma Media Group; Sonoma (CA); On-site; USD 85,000 - 120,000; Full time

Job summary

Amaturo Sonoma Media Group is looking for a dynamic Sales Manager to lead their sales team in Sonoma, California. This role includes developing strategic plans for advertising sales across various platforms, mentoring sales professionals, and building strong relationships with clients. Requires over 5 years of media sales experience and at least 2 years in leadership. Competitive salary of $85,000 to $120,000 plus bonuses offered. Join a committed team at the heart of local media and community engagement.

Qualifications

• 5+ years of experience in media, marketing, or advertising sales.
• At least 2 years in sales leadership or management.
• Demonstrated success in building and managing high-performing sales teams.

Responsibilities

• Lead and mentor a sales team to achieve revenue goals.
• Develop strategic plans to grow revenue across media platforms.
• Monitor market trends and identify new sales opportunities.

Skills

Media sales experience

Leadership skills

Strategic thinking

Client relationship management

Sales analytics knowledge

Communication skills

Tools

CRM systems

Sales tracking tools

Job description

Position Overview

Join the vibrant team at Amaturo Sonoma Media Group, a top-rated local media and entertainment company that offers a wide range of services, including radio, print, digital, mobile marketing, and live event entertainment. With a loyal and engaged audience of 250,000 individuals each week, ASMG is committed to providing exceptional content and marketing solutions to local, regional, and national clients.

We are seeking a strategic and dynamic Sales Manager to lead and inspire our high-performing sales team. This is a rare opportunity to work at the intersection of media, marketing, and community engagement—right here in the heart of Sonoma County Wine Country.

As Sales Manager, you will oversee advertising sales operations across ASMG’s multiple platforms, drive revenue growth, coach account executives, and collaborate closely with programming, promotions, and digital teams to deliver innovative and effective client campaigns.

General Responsibilities

• Lead, manage, and mentor a team of sales professionals to achieve individual and team revenue goals.
• Develop and implement strategic plans to grow revenue across ASMG’s suite of platforms: radio, digital, print, and live events.
• Recruit, train, and coach new sales talent, fostering a positive, performance-driven culture.
• Monitor market trends and competitive activity to identify new sales opportunities and areas for growth.
• Build and maintain strong relationships with key clients and community partners.
• Collaborate with station programming, digital, promotions, and production teams to develop compelling sales packages and marketing solutions.
• Ensure accurate forecasting, budgeting, and CRM data management.
• Provide regular performance reports and sales activity updates to senior leadership.

Key Qualifications

• 5+ years of experience in media, marketing, or advertising sales, including at least 2 years in sales leadership or management.
• Demonstrated success in building and managing high-performing sales teams.
• Strong strategic thinking, problem-solving, and client relationship skills.
• Experience with integrated media sales including radio, digital marketing, events, and/or print.
• Solid knowledge of CRM systems, sales analytics, and performance tracking tools.
• Strong understanding of the local business landscape and community-driven marketing.
• Excellent communication, presentation, and organizational skills.
• Energetic, hands‑on leadership style with a passion for local media and community impact.

Compensation and Benefits

• Salary Base: $85,000.00 – $120,000.00 DOE, plus bonus of up to 20%

About Amaturo Sonoma Media Group

Amaturo Sonoma Media Group owns and operates several local radio stations, including KZST 100.1, Froggy 92.9 FM, Hot 101.7 FM, and more. We offer a collaborative, dynamic work environment with a talented team dedicated to innovation and excellence. Our team is committed to creating exceptional content that connects with a loyal audience of 250,000 listeners each week.

Amaturo Sonoma Media Group, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.