Regional General Sales Manager

Salem Media Group; Sacramento (CA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

401k retirement plan

Paid holidays and vacation time

Job summary

Salem Media Group in Sacramento and San Francisco is seeking a Regional General Sales Manager to lead a team of Media Strategists and drive a unified media sales strategy across radio, digital, and event sponsorships. The role reports to the Senior Vice President & General Manager and covers Sacramento and San Francisco markets.

You will recruit, train, and motivate staff, develop VBRs, prepare proposals, and manage KPI-driven initiatives to expand revenue across all platforms.

Qualifications

• 2+ years of media-related experience selling digital platforms and prior sales management experience.
• Experience with digital platforms, buying patterns, and budgeting processes.
• Proven track record in closing and achieving sales targets in a goal-oriented environment.
• Strong strategic thinking with tactical execution across multiple projects.
• Creative, proactive problem solver who embraces change and innovation.

Responsibilities

• Manages the new business development effort for all revenue categories; active in the field.
• Collaborates with Sacramento and San Francisco sellers to develop VBRs and sales solutions (audio and digital).
• Conducts sales meetings to direct staff and develop new business strategies.
• Leads one-on-one meetings to grow multimedia opportunities and VBRs for each staff member.
• Maintains accountability with KPIs and drives sales contests and initiatives.

Skills

Media sales management

Digital platforms

Team leadership

Radio/TV experience

Revenue generation

Job description

Salem Media Group offers an exciting opportunity for a Regional General Sales Manager to join our dynamic and forward-thinking company. The ideal candidate will display strategic expertise by leading a team of sellers (Media Strategists) and executing a media sales strategy that delivers customer solutions through an integrated suite of platforms. This position reports to the Senior Vice President & General Manager. This position covers Sacramento and San Francisco areas.

Responsibilities

• Manages the new business development effort for all revenue categories; this will require being active in the field.
• Works with sellers in both Sacramento and San Francisco to develop VBRs and sales solutions, both audio and digital
• Conduct Sales Meetings for both sales staffs to create direction and assist in developing new business strategies for the staff.
• Conducts one-on-one Media Strategist meetings to help develop multimedia opportunities with prospects, develop VBRs for each.
• Maintains accountability measurements based on corporate mandated KPIs,
• Manage corporate contests and sales initiatives.
• Maintains new business initiatives and holds the Media Strategist team accountable for setting goals and activity parameters while managing projections and pacing.
• Make sure that CRM and other systems are being used and properly updated.
• Research verticals and find contacts for specific targets.
• Create VBRs for the staff in each market to prospect and set appointments.
• Target new business prospects in market and out of market for radio and digital opportunities.
• Prepare presentations and proposals for Radio, Digital and event sponsorship opportunities.
• Work with Sr. Vice President & General Manager, programming management and promotional staff to create unique on-air opportunities.
• Work with digital support staff to design strategic approaches to client and prospect needs and desired outcomes.
• Recruit, interview, and hire quality sales professionals and prospective sales professionals.
• Participate in the training and development of each new and existing Media Strategists.
• Attend major events and promotions in both Sacramento and San Francisco.

Qualifications

• Must have 2+ years of media-related experience selling digital platforms as well as previous sales management experience.
• Prior radio, TV or other traditional media experience preferred but not required.
• Extensive knowledge of digital sales processes, digital platforms, technical markets, distribution channels, buying patterns, and budgeting.
• A proven track record of strong digital sales management and effective closing skills.
• History of success in a goal-oriented, highly accountable environment through strategic thinking, tactical implementation, and effectively managing multiple projects.
• A confident personality and sense of urgency while being a creative and innovative thinker.
• The willingness to embrace change, encourage innovation, and solve problems creatively.

Benefits

• Competitive pay structure based on experience
• Health, dental, vision and life insurance
• 401k retirement plan
• Paid holidays and vacation time

EEO Statement

Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place To Work” and as a “Best and Brightest” equal opportunity employer.

Compensation

$80,000-$100,000 per year plus overrides and bonuses.