Regional Field Marketing Lead: ABM & Pipeline

Intuit Inc.; San Francisco (CA); Hybrid; USD 169,000 - 229,000; Full time

Benefits offered by this job

Cash bonus possible

Equity rewards

Benefits package

Job summary

Intuit Inc. is seeking a Field Marketing Manager to drive pipeline creation for mid-market pods in the West region, aligned to the field sales organization and accountable for marketing's impact on bookings.

You will localize campaigns, run ABM programs, and sponsor regional events, while partnering with sales leaders to build quarterly plans, manage budgets, and measure pipeline influence. Some travel is required.

Qualifications

• 5+ years of B2B field marketing, ABM, or demand generation experience, ideally in SaaS or fintech, with direct alignment to a sales organization.
• A track record of building pipeline with and for sales teams - speak in sourced and influenced pipeline, conversion rates, and velocity, not just MQLs.
• Hands-on experience planning and executing regional events, executive roundtables, and third-party sponsorships, end to end.
• Working knowledge of ABM strategy and tooling (e.g., 6sense, Demandbase, or similar) and marketing automation / CRM (Marketo, Salesforce, or similar).
• Strong sales empathy and communication skills - comfortable in pipeline councils and forecast conversations, and skilled at earning trust with sellers and sales leaders.
• A builder's mindset: autonomy, fast execution with imperfect information, and ability to invent local programs.

Responsibilities

• Own pipeline creation and progression targets for your assigned mid-market pods, and be accountable for marketing’s contribution to their bookings goals.
• Serve as the primary marketing partner to pod sales leaders - join pipeline reviews, understand the account landscape, and build quarterly field marketing plans grounded in their priorities.
• Localize and activate centralized integrated campaigns and Intuit-led events for your region, ensuring strong regional attendance, follow-up, and pipeline conversion.
• Design and execute autonomous local programs - ABM plays, executive dinners, regional events, partner co-marketing, and targeted account activations - based on the specific needs of your territory.
• Orchestrate 1:few and 1:1 ABM programs against priority account lists built jointly with sales, spanning air cover, personalized content, and direct engagement.
• Manage regional budget with rigor, measuring every program on pipeline impact and reallocating spend to what works.
• Close the loop relentlessly: track lead follow-up with SDRs and AEs, report on sourced/influenced pipeline and progression, and share learnings across the Regional Marketing team.
• Act as the voice of the field back into central marketing - feeding regional insight into campaign, content, and product marketing teams to sharpen the mid-market motion.

Skills

Field marketing

ABM

Demand generation

Sales alignment

Campaign management

Tools

6sense

Demandbase

Marketo

Salesforce

Job description

Intuit Inc. is seeking a Field Marketing Manager to drive pipeline creation for mid-market pods in the West region, aligned to the field sales organization and accountable for marketing's impact on bookings.

You will localize campaigns, run ABM programs, and sponsor regional events, while partnering with sales leaders to build quarterly plans, manage budgets, and measure pipeline influence. Some travel is required.