Regional Field Marketing Lead for Emerging Markets

Inspire Brands, Inc.; Atlanta (GA); Hybrid; USD 80.000 - 110.000; Vollzeit

Zusammenfassung

Inspire Brands, Inc. seeks a regional marketing expert to partner with franchisees across Emerging markets, translating national plans into local action.

The role emphasizes hands-on field presence, strong relationship building, and driving the local marketing agenda with franchisee partners. The position collaborates with Operations, Training, Growth Consultants and Analytics to create and execute the annual local store marketing plan, lead field engagements, and measure impact on franchisee

Qualifikationen

• Local store marketing experience and ability to communicate across levels.
• Franchisee relationship management and support in a multi-unit network.
• Strong analytical, organizational, and time-management skills.

Aufgaben

• Build strong relationships with franchisees, serve as their local marketing “coach”
• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs)
• Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support) - Help identify when and where to show up.
• Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory. Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners.
• Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed.
• Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.).
• Champion Local Store Marketing tools including Pricing Portal and LSM – encouraging early adoption among Emerging Market franchisees
• Drive LSM strategy with Franchisees – ensure every network has a full year plan. Provide on-going feedback to LSM Team regarding areas of opportunity, and recommendations around new programming
• Support FMM/FMD with identification of regional media opportunities that compliment National plan. Collaborate with local PR agencies to earn coverage of events & partnership activation.
• Be knowledgeable of National Marketing strategies & programs. Serve as regional/local spokesperson for National plans

Kenntnisse

Local store marketing

Franchisee relationships

Field-based

Communication skills

Analytical skills

Presentation skills

Ausbildung

Bachelor degree preferred in Business/Marketing/Operations or related field

High School Diploma or GED

Jobbeschreibung

Inspire Brands, Inc. seeks a regional marketing expert to partner with franchisees across Emerging markets, translating national plans into local action.

The role emphasizes hands-on field presence, strong relationship building, and driving the local marketing agenda with franchisee partners. The position collaborates with Operations, Training, Growth Consultants and Analytics to create and execute the annual local store marketing plan, lead field engagements, and measure impact on franchisee