Regional Director, Fire & Public Safety Sales

MES Life Safety, LLC; Chicago (IL); On-site; USD 120,000 - 190,000; Full time

Job summary

You’ll manage pipeline and forecasts, engage in major pursuits, and ensure effective pricing and proposals while maintaining CRM data integrity. Travel within the territory is expected, with a focus on public-safety markets.

Qualifications

• Bachelor’s degree or equivalent relevant experience.
• Significant experience in sales leadership, preferably in fire and life safety, emergency response, public safety equipment, apparatus, or related industry.
• Demonstrated success leading a regional sales team and achieving revenue and gross margin goals.
• Experience managing complex sales cycles and building relationships with government, municipal, or institutional customers.
• Strong skills in sales planning, forecasting, negotiation, and account management.
• Ability to analyze sales and market data and translate findings into clear priorities and actions.
• Strong written, verbal, and presentation skills.
• Proficiency with CRM and standard business software.
• Ability to travel regularly within the assigned territory.

Responsibilities

• Develop and execute the regional sales plan aligned with Fire Business Unit goals.
• Lead, coach, and develop regional sales personnel, including setting objectives and reviewing performance.
• Grow revenue and gross margin through new customer acquisition, account development, and product and service opportunities.
• Build strong relationships with fire departments, municipalities, dealers, distributors, and other strategic customers.
• Identify regional market trends, customer needs, competitor activity, and opportunities for expansion.
• Manage the sales pipeline, forecast results, and provide timely updates on opportunities, risks, and expected bookings.
• Coordinate with operations and service teams to confirm customer requirements, delivery expectations, and follow-up.
• Work with product and business unit leaders to communicate customer feedback and identify opportunities for new or improved offerings.
• Support pricing and proposal development with attention to customer value, competitive position, and margin objectives.
• Ensure the sales team maintains accurate customer, pipeline, and activity information in the company’s CRM and other reporting systems.
• Support compliance with company policies and applicable requirements for public-sector sales, procurement, and contracting.
• Represent the Fire Business Unit at customer meetings, industry events, and other regional activities.
• Perform other related duties as needed.

Skills

Sales leadership

Forecasting

Negotiation

Account management

CRM proficiency

Communication

Travel willingness

Education

Bachelor’s degree in business, sales, marketing, or related field

Tools

CRM

Job description

You’ll manage pipeline and forecasts, engage in major pursuits, and ensure effective pricing and proposals while maintaining CRM data integrity. Travel within the territory is expected, with a focus on public-safety markets.