Regional Admissions Counselor

East Carolina University; Wilmington (NC); On-site; USD 31,000 - 55,000; Full time

Job summary

East Carolina University is seeking a Regional Admissions Counselor in Wilmington, NC to recruit freshmen and transfer students and to build a strong recruitment strategy for the Cape Fear Coast area. You will engage high school counselors, families, and community partners while representing ECU at open houses, college fairs, and campus events.

The role requires a Bachelor's degree, excellent communication skills, and willingness to travel including evenings and weekends.

Qualifications

• Bachelor's degree from an accredited institution.
• Interpersonal, communication, and presentation skills.
• Able to travel extensively, including evenings and weekends.
• Valid driver's license and ability to meet university travel requirements.

Responsibilities

• Develop and execute a comprehensive recruitment strategy for Wilmington territory.
• Manage all recruiting and yield activities within designated geographic areas.
• Advise prospective students and families on admissions criteria and processes.
• Represent ECU to external audiences while upholding the university mission.

Skills

Interpersonal skills

Travel ability

Driver's license

Education

Bachelor's degree

Tools

CRM systems

Student Information Systems

Job description

Regional Admissions Counselor

Position Number: 500184

Vacancy Open to: All Candidates

Department: AAH Admissions

Department Homepage: https://admissions.ecu.edu/

Advertising Department: ADMISSIONS

Division: Academic Affairs

Classification Title: Counselor

Working Title: Regional Admissions Counselor

Number of Vacancies: 1

Full Time Equivalent (FTE): 1.0

Full Time or Part Time: Full Time

Anticipated Recruitment Range. Salary offered may be outside of this range as impacted by budget, UNC salary administration, and/or candidate qualifications. $31,200-$55,000

Position Location (City): Wilmington

Position Type: Non-Faculty

Job Category: Non-Faculty Professional

Be a Pirate!

East Carolina University (ECU) is consistently ranked among the nation's top public universities for its commitment to research, innovation, social mobility, and public service. Classified as a R1 institution by the Carnegie Commission on Higher Education, ECU is among the top 5% of research universities in the United States, an elite designation reflecting the highest levels of research activity, funding, and doctoral output.

Founded in 1907, ECU is a public, four-year university located in Greenville, N.C., which and is widely regarded as the cultural, educational, economic, and medical hub of eastern North Carolina. Through education, research, healthcare, community engagement, athletics, cultural enrichment, and service, ECU enhances the quality of life for its students, the state and communities around the world. It is a great place to work, teach, and learn.

ECU's commitment to impactful scholarship is further demonstrated through its repeated Carnegie Community Engagement Classification (2010, 2015, 2024), as well as its 2024 designation as a Carnegie Leadership for Public Purpose institution. These distinctions recognize the university's leadership in translating research into meaningful community partnerships and measurable societal benefits.

The university supports its workforce through a wide range of professional development opportunities designed to foster career growth and skill advancement. Eligible employees also benefit from a comprehensive benefits package that promotes a healthy work-life balance.

Primary Purpose of Organizational Unit

Academic Affairs (AA) is headed by the Provost and Senior Vice Chancellor for Academic Affairs who serves as the institution's Chief Academic Officer (CAO) and is responsible for administering academic policies. AA is comprised of each of the university's colleges, schools, and libraries, along with other academic support and administrative units, to include Learner Operations, Research, Innovation and Engagement, Institutional Planning, Assessment and Research, and Global Affairs. Academic Affairs works collaboratively to strengthen ECU's culture of academic excellence in line with our mission to be a national model for student success, public service, and regional transformation. The Office of Undergraduate Admissions Office is the primary point of contact for a traditional first year student, transfer, or non-traditional adult student seeking admission to East Carolina University. The office is responsible for identifying and recruiting potential applicants with outstanding academic ability and potential and assisting in the application process to completion.

Primary Purpose of Position

Located in Wilmington, NC/Cape Fear Coast/North Myrtle Beach, SC areas. This position serves in an informational recruitment role with prospective freshman and transfer students, parents, high school counselors, and community partners, while demonstrating the highest commitment to outstanding customer service. Admissions Counselors are responsible for the development and implementation of a strategic territory, including managing all recruiting and yield activities with the territory and other designated geographic areas. This position articulates admissions policies and procedures to students, families, and counselors; participates in university undergraduate admissions recruitment activities, including high school day/night programs, college fairs, and individual visits.

This role builds and maintains strong relationships with high school counselors, community college advisors, alumni, and administrators to support feeder and emerging schools. This position advises and counsels prospective students and families on the educational opportunities at ECU, admissions criteria, polices, procedures, academic and major scholarship programs at informational sessions, ECU Open House, Pirates Aboard, and other special events. This position represents the university to a wide range of external audiences and is expected to uphold the institution's mission, values, and commitment to student access and success. Other duties may be assigned as needed to support the goals of the Office of Undergraduate Admissions.

The Regional Admissions Counselor serves as the primary representative of East Carolina University within the assigned Wilmington, NC/Cape Fear Coast/North Myrtle Beach, SC territory. This position is responsible for developing and executing a comprehensive recruitment strategy to attract, engage, and enroll prospective undergraduate students, including freshmen and transfer populations. This position builds and maintains relationships with key stakeholders and provides guidance to prospective students and families throughout the admissions process.

This role requires full-time availability for core recruiting duties; therefore, time-off programs for academic practicums cannot be accommodated.

Minimum Education, Knowledge, Skills, and Experience

• ​Bachelor's degree from an accredited institution.


• Interpersonal, communication, and presentation skills.


• Able to travel extensively, including evenings and weekends.


• Valid driver's license and ability to meet university travel requirements.

Preferred Education, Knowledge, Skills, and Experience

• Ability to work independently and manage a geographically dispersed territory.


• Experience in higher education, college admissions, or recruitment.


• Familiarity with CRM systems and student information systems.


• Experience working with student populations and community stakeholders.

License or Certification Required by Statute or Regulation

Valid Driver's License

Eligibility for Employment

Candidates must be currently authorized to work in the United States on a full-time basis.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

Nondiscrimination Statement

East Carolina University is committed to workforce success and cultivating a culture of care for our employees. ECU prohibits unlawful discrimination and harassment based on race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, and veteran status. All qualified applicants will receive consideration for employment without regard to their protected veteran status or disability.

Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the ADA Coordinator at [phone] (Voice/TTY) or [e-mail].

Contact for Application Questions

If you experience any problems accessing the system or have questions about the application process, please contact the Department for People Operations, Success, and Opportunity at [phone] or toll free at 1-866-489-1740 or send an email to [e-mail]. Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST.

Job Open Date

07/31/2026

Open Until Filled

Yes

Initial Screening Begins

08/17/2026

Quick Link for Direct Access to Posting

https://ecu.peopleadmin.com/postings/95999