Referral Outreach Marketing Manager

D4C DENTAL BRANDS, INC.; Atlanta (GA); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company in the healthcare sector is seeking a Referral Outreach Marketing Manager to build and maintain referral relationships with healthcare providers. This role involves significant fieldwork, strategic decision-making, and collaboration with various departments to enhance referral marketing efforts. The ideal candidate will have extensive marketing experience, strong communication skills, and a passion for improving patient care.

Qualifications

• 5+ years in marketing or sales, 3+ years in field marketing preferred.
• Experience in dentistry, healthcare, and/or business development.

Responsibilities

• Travel to various offices daily to ensure continuity of referral support.
• Develop trust and positive relationships with referring doctors and staff.
• Use marketing tools and CRM to track interactions and manage accounts.

Skills

Strategic Decision Making

Critical Thinking

Organization

Communication

Problem Solving

Business Acumen

Collaboration

Adaptability

Education

Bachelor's Degree

Job description

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Description

The Referral Outreach Marketing Manager for greater Austin is responsible for maintaining and building outside referral relationships with dentists, pediatricians, community organizations, and other potential referral sources to grow new patient counts and the overall success of referral marketing in the greater Austin area.

The Referral Outreach Marketing Manager serves as a subject matter expert, maintains close relationships with VP of Marketing, Regional Director of Operations, Operations Managers, and internal dental staff within the region.

The Referral Outreach Marketing Manager visits multiple locations daily, engages in face-to-face meetings, presentations, and networking events, utilizing a CRM system to log and track performance, ensuring an excellent referral communication experience.

Utilizes systems and processes which result in patient referral satisfaction, referring provider engagement, and new patient count performance.

Responsible for providing referral material and collateral for referring offices, luncheons for doctor/staff introductions, and communication with internal teams.

This support is crucial to the delivery of the company's mission of helping children achieve a lifetime of great oral health.

Education/Credentials

• Bachelor's degree preferred

Job Related Experience

• 5+ years in marketing or sales experience, with 3+ years in field marketing strongly preferred
• Excellent skills in self-starting, organization, communication, problem solving.
• Experience in dentistry, healthcare, and/or business development.

Job-related Skills/Competencies

• Ability to make strategic decisions within scope of authority. Exceptional critical thinking skills.
• Ability to manage budget and expenses. Strong business acumen.
• Support and collaborate effectively with other departments to achieve results.
• Plan ahead, prioritize, and coordinate activities, services, schedules, or programs.
• Develop referral marketing strategies.
• High energy, adaptability, and professional demeanor.

Major Duties and Responsibilities

• Travel to various offices daily to ensure continuity of referral support for all affiliated doctors (Approx. 85% of time in the field). Must own vehicle; mileage reimbursed.
• Communicate and collaborate with office staff and management for planning, decision making, delegation, problem-solving, and conflict management.
• Develop trust and positive relationships with referring doctors, patients, and staff. Adapt and communicate office changes effectively.
• Implement and improve best practices including referral and patient relations, satisfaction, and practice reputation.
• Understand office needs and build strong relationships with RDOs and Operations Managers.
• Use marketing tools and CRM to track interactions, manage accounts, and follow up on leads. Maintain accurate records.
• Promote a culture of excellence, engagement, and compliance. Serve as liaison with support functions when needed.
• Attend and promote practices at community events.
• Ensure compliance with laws, regulations, and company policies.
• Complete all mandatory modules and training; perform additional duties as assigned.

Working Conditions/Physical Demands

• Remote position based in Austin (Road Warrior)
• Local travel required; personal vehicle needed
• Lift 50 lbs
• Occasional weekends and out-of-town travel

Other Duties

This job description reflects essential functions but does not restrict other duties. Management may reassign tasks as needed.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Human Resources Services