Position Summary
Recruiting Coordinator serves as the primary point of contact for prospective Professional Education students. The position supports enrollment growth by promoting Professional Education recruiting programs, responding to inquiries, engaging prospective students, identifying appropriate educational opportunities, and guiding individuals toward programs that align with their professional and educational goals.
JOB DUTIES:
- Serves as the primary point of contact for individuals interested in Professional Education programs; manages the departmental email inbox; and responds to or routes phone, email, and in-person inquiries in a timely, professional, and helpful manner.
- Develops and maintains detailed knowledge of the Professional Education portfolio to answer questions, recommend appropriate programs, and create and deliver presentations and other informational resources.
- Collaborates with Senior Program Managers, the Associate Dean of Enrollment Management and Admissions (ADEMA), and the Marketing & Engagement team to develop and execute comprehensive enrollment and outreach plans, expand the prospective student pool, and identify new recruitment opportunities
- Engages and guides prospective students through phone, email, individual meetings, presentations, information sessions, and other outreach activities; uses the School's CRM (Slate) to document, track, and advance prospective students through the enrollment process. Represents SPCS and the University at community and educational events, employment fairs, professional conferences, and other recruitment and outreach opportunities throughout the Richmond region, the Commonwealth, and beyond
- Tracks and reports on enrollment and engagement activities and the effectiveness of recruitment strategies; recommends improvements; maintains related standard operating procedures (SOPs); and provides additional enrollment and engagement support as directed
Partnership Development
- Develops and maintains a process and pipeline for researching and identifying businesses, employers, educational institutions, professional associations, and community organizations that may benefit from Professional Education programming, customized training, or other educational opportunities
- Manages initial inbound and outbound partnership outreach and conducts preliminary conversations to understand organizational needs and assess alignment with Professional Education capabilities
- Tracks partnership prospects, activities, and outcomes and transitions qualified opportunities to Senior Program Managers and/or the Director of Professional Education for relationship development, program design, and implementation
Communications
- Supports enrollment-focused communications to prospective, current, and former students in collaboration with Senior Program Managers and the Marketing & Engagement team
- Communicates program updates and changes to the Marketing & Engagement team
- Reviews prospective student questions, feedback, interests, and inquiry trends
Marketing and Engagement Support
- Collaborates with Senior Program Managers and the Marketing & Engagement team
- Provides program knowledge and prospective student insights to support print materials, digital advertising, email campaigns, presentations, social media content, etc.
- Supports outreach through professional associations, employers, educational institutions, alumni, and community organizations; identifies opportunities to increase Professional Education visibility
Event Planning and Outreach
- Plans, coordinates, and supports campus, community, organization-specific, and virtual events that promote Professional Education and engage prospective students
- Serves as a point of contact for vendors, venues, professional organizations, and partner organizations; coordinates event logistics, materials, staffing, and technology
- Evaluates and reports on the effectiveness of events as enrollment and engagement strategies
- Assists Program Managers with program administration, instructor communication, and student support
- Coordinates logistics for Professional Education classes, orientations, instructor trainings, graduations, and other program activities
- Provides basic classroom technology and logistical support to instructors and assists with the preparation and distribution of program materials and student communications
- Identifies and recommends processes, tools, and practices that improve the student experience, enrollment processes, or departmental efficiency and provides additional program support as directed
SUPERVISION EXERCISED
Occasional supervision of other Program Coordinators, Specialists, Student Employees, and Instructors
WORKING CONDITIONS/PHYSICAL EFFORT
Environment - Work may be required: On campus and other on-campus locations or off-campus venues/locations
Exposures: Required to work outside on occasion
Essential Personal Requirements: Comfortable greeting and speaking to the public; physically capable of setting up displays, display "tents," tables, signage, and walking and standing for extended periods. Must be able to move, lift, carry up to 30 pounds
QUALIFICATIONS:
- Understanding of the operations/processes of higher education
- Knowledge of noncredit education, professional development, continuing education, workforce development, or related educational programming preferred
- Strong organizational, project management, and follow-through skills
- Ability to quickly develop and maintain detailed knowledge of a broad portfolio of Professional Education programs
- Strong interpersonal and relationship-building skills
- Strong written and verbal communication skills and public speaking skills
- Ability to conduct proactive outreach and develop new prospective student and partnership opportunities
- Ability to communicate educational opportunities
- Ability to manage multiple priorities, inquiries, projects, and events simultaneously
- Ability to analyze enrollment, inquiry, engagement, and outreach data and use findings to improve strategies and processes
- Ability to work independently while collaborating effectively across program, marketing, administrative, and leadership teams
Education & experience:
- Bachelor's degree required
- Experience in higher ed, continuing and professional education, student engagement, enrollment management, recruitment, sales, community outreach, workforce development, or a related field preferred.
- Experience developing relationships with prospective students, customers, clients, community organizations, or business partners preferred.
- Experience with program administration, project management, event coordination, or partnership development preferred.
- Experience using software and enrollment systems, Microsoft Office, Zoom, CRM systems to manage prospective student, customer, or client relationships, preferred.
Schedule: University of Richmond office hours 8:30am - 5pm; Monday - Friday, 38.75 per week. Required to work evenings and weekends as needed for special events
Salary Exempt Grade 5: $43,867 to $58,136