Real-Time Social Lead for X & Threads

Mrbeastyoutube; Greenville (NC); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Salary

Medical, Dental, Vision, Life

HSA contributions

401k with safe harbor matching

Flexible vacation policy

Company-provided technology

Relocation assistance for travel

Job summary

Beast Industries seeks a Creative Lead X to own our presence on X/Twitter and Threads, reporting to the Head of Social Content. This role guides daily publishing, real-time engagement, and cross-team collaboration to grow one of the world’s most-followed accounts.

You will collaborate with video, editorial, and talent teams, travel as needed, and help shape brand voice across platforms for maximum impact.

Qualifications

• 4 to 8 years running social media with X or Twitter as your primary platform.
• Named owner of a large account (1M+ followers) is highly desirable.
• Excellent short-form copywriting in a distinctive voice with measurable posts.
• Experience with real-time coverage: game days, launches, premieres, breaking moments.

Responsibilities

• Own the publishing calendar end to end: write, package, and ship daily posts with video premiere rollouts.
• Brief editors on cuts, captions, and platform-tailored clips for Threads.
• Manage real-time engagement and community interactions.
• Grow reach beyond owned accounts through the creator and community ecosystem.
• Collaborate with on-camera talent and brand teams to stay on voice and on brand.
• Coordinate with YouTube, TikTok, Instagram, and Shorts teams for synchronized launches.
• Monitor sentiment and social listening; translate data into monthly reporting.

Job description

Beast Industries seeks a Creative Lead X to own our presence on X/Twitter and Threads, reporting to the Head of Social Content. This role guides daily publishing, real-time engagement, and cross-team collaboration to grow one of the world’s most-followed accounts.

You will collaborate with video, editorial, and talent teams, travel as needed, and help shape brand voice across platforms for maximum impact.