Social Media Strategy Lead & Content Creator

XPO; Boston (MA); Hybrid; USD 110,000 - 137,000; Full time

Benefits offered by this job

Full health insurance

Life and disability insurance

15 days PTO

9 paid holidays

401(k) with company match

Education assistance

Incentive plan

Job summary

XPO is seeking a Lead Analyst, Social Media to shape and execute the company’s social strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms. You’ll own end-to-end social—from strategy to content creation, publishing, community management and analytics—helping to elevate our frontline culture and executive thought leadership.

You will partner with senior leaders, drive channel roadmaps, monitor trends and translate data into practical optimization, with a hybrid work

Qualifications

• Bachelor's degree or equivalent related work or military experience.
• 4+ years of progressive social media experience.
• Proven success growing social channels with measurable results.

Responsibilities

• Develop and execute XPO’s social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms.
• Build channel-specific strategies aligned with priorities and platform best practices.
• Create roadmaps, editorial calendars and campaign plans.
• Monitor trends and evolving formats to evolve strategy.
• Own social strategy and execution, balancing planning with content creation.

Skills

Writing

Editorial judgment

Content strategy

Analytics

Cross-functional collaboration

Executive partnerships

Education

Bachelor's degree or equivalent related work or military experience

4+ years of progressive social media experience

Tools

Adobe Creative Suite

CapCut

Canva

Sprout or Hootsuite

Job description

XPO is seeking a Lead Analyst, Social Media to shape and execute the company’s social strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms. You’ll own end-to-end social—from strategy to content creation, publishing, community management and analytics—helping to elevate our frontline culture and executive thought leadership.

You will partner with senior leaders, drive channel roadmaps, monitor trends and translate data into practical optimization, with a hybrid work