Creative Lead, X

Mrbeastyoutube; Greenville (NC); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Salary

Medical, Dental, Vision, Life

HSA contributions

401k with safe harbor matching

Flexible vacation policy

Company-provided technology

Relocation assistance for travel

Job summary

Beast Industries seeks a Creative Lead X to own our presence on X/Twitter and Threads, reporting to the Head of Social Content. This role guides daily publishing, real-time engagement, and cross-team collaboration to grow one of the world’s most-followed accounts.

You will collaborate with video, editorial, and talent teams, travel as needed, and help shape brand voice across platforms for maximum impact.

Qualifications

• 4 to 8 years running social media with X or Twitter as your primary platform.
• Named owner of a large account (1M+ followers) is highly desirable.
• Excellent short-form copywriting in a distinctive voice with measurable posts.
• Experience with real-time coverage: game days, launches, premieres, breaking moments.

Responsibilities

• Own the publishing calendar end to end: write, package, and ship daily posts with video premiere rollouts.
• Brief editors on cuts, captions, and platform-tailored clips for Threads.
• Manage real-time engagement and community interactions.
• Grow reach beyond owned accounts through the creator and community ecosystem.
• Collaborate with on-camera talent and brand teams to stay on voice and on brand.
• Coordinate with YouTube, TikTok, Instagram, and Shorts teams for synchronized launches.
• Monitor sentiment and social listening; translate data into monthly reporting.

Job description

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

About the Role

We are hiring a Creative Lead X to own our presence on the platform end to end, with our Threads presence run as part of the same seat. This role reports to the Head of Social Content, with a dotted line to the Chief Communications Officer, and works alongside our video, editorial, and talent teams to grow one of the most-followed accounts on the platform and shape how the brand shows up in real time. *** This role is preferred in Greenville, NC, but we are open to considering remote applicants in the US who can travel frequently ***

What You’ll Do

• Own the publishing calendar end to end: write, package, and ship daily posts, with purpose-built rollouts for every video premiere, product drop, and announcement.
• Watch every video, select the clips built to travel on the platform, and brief editors on cutdowns and captions.
• Adapt content for Threads and its distinct audience.
• Run real-time engagement: replies, community interaction, and jumping on the right trend moments same-day.
• Grow reach beyond our own accounts through the platform's wider creator and community ecosystem.
• Craft branded and partner content that performs like our organic content.
• Partner closely with on-camera talent, brand, and communications teams to keep publishing fast, on voice, and on brand.
• Coordinate with our YouTube, TikTok, Instagram, and Shorts teams so major launches hit together while X keeps its own distinct voice.
• Monitor conversation and sentiment around the brand, amplifying positive momentum and flagging what needs attention.
• Track performance daily, test constantly, and translate platform data into weekly and monthly reporting that drives decisions

What We’re Looking For

• 4 to 8 years running social media with X or Twitter as your primary platform, and at least 2 years as the named owner of a large account (1M+ followers).
• You have worked somewhere real-time is the job: a sports league, team, or broadcaster; a major media or streaming brand; a gaming or esports organization; a top creator or entertainment company; or a consumer brand known specifically for X excellence.
• You write exceptional short-form copy in a distinctive voice and can show posts you wrote that traveled, with the numbers behind them.
• You have run live coverage under pressure: game days, premieres, launches, or breaking moments, with fast approval loops.
• You are clip-native: you can cut short-form video yourself or brief editors with precision, and you know the difference between a clip that travels and one that doesn't. This is not a pure writing role.
• You understand how content spreads on the platform, including the creator and community pages that drive distribution, and ideally you bring relationships in that world.
• You work well with stakeholders: you know how to keep brand, communications, and leadership aligned while moving at the speed the platform demands.
• You are fluent in platform analytics and testing, and you make publishing decisions from data, not instinct alone.
• You live on these platforms, you understand internet culture at a native level, and your judgment holds up at speed.

Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days