Real-Time Personalization Product Manager

Blue Shield of CA; Springfield Meadows (CA); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Blue Shield of CA in Springfield Meadows is hiring a Digital Personalization Product Manager to own the personalization roadmap and decisioning strategy across web and mobile platforms. This role demands a minimum of 6 years in related fields, focusing on real-time personalization and stakeholder management.

The ideal candidate will collaborate with strategic teams to create measurable experiences while navigating a hybrid workplace. Strong experience with personalization platforms like Salesforce Marketing Cloud is essential.

Qualifications

• Minimum 6 years of experience in Product Management, Management Consulting, or Entrepreneurship.
• Deep experience on real-time personalization platforms is required.
• Experience defining decisioning strategies and ML-driven personalization.

Responsibilities

• Own the personalization roadmap and decisioning strategy.
• Partner with Digital Strategy, Product, and Engineering teams.
• Drive stakeholder partnership and intake at the Director level.

Skills

Product Management

Personalization Platforms

Stakeholder Partnership

Digital Strategy

Data Analysis

Education

BA/BS in a relevant field

MBA (highly desirable)

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

Customer Data Platforms (CDPs)

Job description

Blue Shield of CA in Springfield Meadows is hiring a Digital Personalization Product Manager to own the personalization roadmap and decisioning strategy across web and mobile platforms. This role demands a minimum of 6 years in related fields, focusing on real-time personalization and stakeholder management.

The ideal candidate will collaborate with strategic teams to create measurable experiences while navigating a hybrid workplace. Strong experience with personalization platforms like Salesforce Marketing Cloud is essential.