Real-Time Personalization Product Manager

Blue Shield of CA; Oakland (CA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Blue Shield of CA in Oakland is looking for a Digital Personalization Product Manager to lead the personalization roadmap and member experience strategies across web and mobile. The ideal candidate will have significant experience in product management related to personalization platforms and a strong background in data analysis.

This hybrid role offers the flexibility of working two days in-office while fostering collaboration across teams. Candidates must possess a relevant degree and a minimum of 6 years in the field, with solid capabilities in managing stakeholder relations and delivering measurable product outcomes.

Qualifications

• 6+ years of experience in Product Management or Consulting.
• Experience with real-time personalization platforms.
• Ability to define decisioning strategies and ML-driven personalization.

Responsibilities

• Own the real-time personalization roadmap and strategy.
• Collaborate with cross-functional teams to deliver experiences.
• Drive stakeholder partnership and governance for product development.

Skills

Product Management

Personalization Platforms

Data Analysis

Stakeholder Management

A/B Testing

Decisioning Strategies

Education

BA/BS in Business, Marketing, or related field

Graduate degree (e.g. MBA)

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

SQL

Tealium AudienceStream

Job description

Blue Shield of CA in Oakland is looking for a Digital Personalization Product Manager to lead the personalization roadmap and member experience strategies across web and mobile. The ideal candidate will have significant experience in product management related to personalization platforms and a strong background in data analysis.

This hybrid role offers the flexibility of working two days in-office while fostering collaboration across teams. Candidates must possess a relevant degree and a minimum of 6 years in the field, with solid capabilities in managing stakeholder relations and delivering measurable product outcomes.