Real-Time Personalization Product Manager

Blue Shield of CA; Redding (CA); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Blue Shield of CA seeks a Digital Personalization Product Manager to lead the personalization roadmap and decision-making strategies across digital platforms. Ideal candidates will have at least 6 years of experience in Product Management focused on digital personalization.

This role is hybrid, requiring some in-office presence, fostering team collaboration while allowing for flexibility. Applicants should possess a BA/BS, with an MBA preferred, and experience with tools like Salesforce Marketing Cloud and Adobe Experience Platform.

Qualifications

• Minimum 6 years in Product Management or Management Consulting.
• Experience with digital personalization products mandatory.
• Functional fluency with customer data platforms required.

Responsibilities

• Owning the real-time personalization roadmap and decisioning strategy.
• Translating member intelligence into scalable personalization capabilities.
• Collaborating with cross-functional teams for measurable user experiences.

Skills

Product Management

Data Analysis

Customer Experience

Decisioning Strategies

Machine Learning Personalization

Stakeholder Management

Education

BA/BS in Business, Marketing, or related field

MBA or equivalent

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

SQL

Job description

Blue Shield of CA seeks a Digital Personalization Product Manager to lead the personalization roadmap and decision-making strategies across digital platforms. Ideal candidates will have at least 6 years of experience in Product Management focused on digital personalization.

This role is hybrid, requiring some in-office presence, fostering team collaboration while allowing for flexibility. Applicants should possess a BA/BS, with an MBA preferred, and experience with tools like Salesforce Marketing Cloud and Adobe Experience Platform.