Digital Personalization Product Manager

Human Ventures LLC; Cameron Park (CA); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Opportunities for growth personally, professionally, and financially

Job summary

Human Ventures LLC is seeking a Digital Personalization Product Manager in California. This role involves owning the real-time personalization roadmap and decisioning strategy, aiming for measurable experiences across web and mobile platforms. The manager will translate member intelligence into scalable capabilities, collaborating with multiple business domains.

Candidates should have experience in product management, Salesforce Marketing Cloud, and be adept at working cross-functionally to deliver contextually relevant results. Opportunities for personal and professional growth are offered.

Qualifications

• Experience in product management.
• Experience with Salesforce Marketing Cloud, Data Cloud, and Marketing Cloud Personalization.
• Ability to translate member intelligence into scalable capabilities.
• Experience with cross-functional teams.
• Experience delivering measurable experiences.

Responsibilities

• Own the real-time personalization roadmap.
• Translate member intelligence into scalable capabilities.
• Partner with cross-functional teams to deliver relevant experiences.

Skills

Product management

Salesforce Marketing Cloud

Data Cloud

Marketing Cloud Personalization

Cross-functional team collaboration

Job description

About the position

The Platform Strategy & Operations team, within Blue Shield of California’s Intelligent Automation & AI organization, owns BSC’s member intelligence and orchestration layer—unifying member data, generating predictive insights, and activating personalized experiences across web, mobile, and connected channels through Salesforce Marketing Cloud, Data Cloud, and Marketing Cloud Personalization. Reporting to the Senior Manager of Product Management, the Digital Personalization Product Manager owns the real-time personalization roadmap, decisioning strategy, and member experience outcomes across web and mobile. This role translates member intelligence and predictive insight into scalable, governed personalization capabilities, partnering with Digital Strategy, Product, Architecture, Engineering, Analytics, Data, and Orchestration Ops to deliver contextually relevant, measurable experiences across business domains. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities

• Owns the real-time personalization roadmap, decisioning strategy, and member experience outcomes across web and mobile.
• Translates member intelligence and predictive insight into scalable, governed personalization capabilities.
• Partners with Digital Strategy, Product, Architecture, Engineering, Analytics, Data, and Orchestration Ops to deliver contextually relevant, measurable experiences across business domains.

Requirements

• Experience in product management
• Experience with Salesforce Marketing Cloud, Data Cloud, and Marketing Cloud Personalization
• Ability to translate member intelligence and predictive insight into scalable, governed personalization capabilities
• Experience partnering with cross-functional teams including Digital Strategy, Product, Architecture, Engineering, Analytics, Data, and Orchestration Ops
• Experience delivering contextually relevant, measurable experiences across business domains

Benefits

• Opportunities for growth – personally, professionally, and financially