Real-Time Personalization Product Manager

Blue Shield of CA; Long Beach (CA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Blue Shield of CA is looking for a Digital Personalization Product Manager responsible for the real-time personalization roadmap, ensuring member experiences across digital channels. Candidates must have a minimum of 6 years in product management, with strong expertise in personalization platforms and decision-making strategies.

This hybrid role requires collaboration in-office two days a week, supporting team dynamics while offering flexibility for remote work.

Qualifications

• Minimum 6 years of experience in product management or related fields.
• Experience with decisioning strategies and ML-driven personalization.
• Strong understanding of customer data platforms and data infrastructure.

Responsibilities

• Own the real-time personalization roadmap and decisioning strategy.
• Translate member intelligence into actionable personalization capabilities.
• Collaborate across teams to ensure measurable member experiences.

Skills

Product Management

Data Analysis

Digital Personalization

Stakeholder Management

Machine Learning

Education

BA/BS in Business, Marketing, Computer Science or related field

Graduate degree (MBA) highly desirable

Tools

Salesforce Marketing Cloud Personalization

Adobe Target

SQL

Snowflake

Job description

Blue Shield of CA is looking for a Digital Personalization Product Manager responsible for the real-time personalization roadmap, ensuring member experiences across digital channels. Candidates must have a minimum of 6 years in product management, with strong expertise in personalization platforms and decision-making strategies.

This hybrid role requires collaboration in-office two days a week, supporting team dynamics while offering flexibility for remote work.