Real-Time Personalization Product Manager

Blue Shield of CA; San Diego (CA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Blue Shield of CA seeks an experienced Digital Personalization Product Manager to lead the personalization roadmap and decisioning strategy for enhancing member experiences across digital platforms. You will work closely with various teams to integrate innovative solutions focused on improving member engagement through personalized interactions.

Ideal candidates will have at least 6 years of relevant experience, particularly in product management with an emphasis on real-time personalization platforms. This role follows a hybrid model, requiring attendance in the office two days a week.

Qualifications

• Minimum 6 years of experience in Product Management or related fields.
• Experience with real-time personalization platforms is required.
• Fluency with customer data platforms and decisioning strategies.

Responsibilities

• Own the real-time personalization roadmap and decisioning strategy.
• Translate member intelligence into scalable personalization capabilities.
• Partner across teams to deliver measurable personalized experiences.

Skills

Digital personalization

Product management

Decisioning strategies

Customer data platforms

Stakeholder management

A/B testing

Education

BA/BS in Business, Marketing, Computer Science, or equivalent

Graduate degree (e.g. MBA)

Tools

Salesforce Marketing Cloud Personalization

Adobe Target

SQL

Job description

Blue Shield of CA seeks an experienced Digital Personalization Product Manager to lead the personalization roadmap and decisioning strategy for enhancing member experiences across digital platforms. You will work closely with various teams to integrate innovative solutions focused on improving member engagement through personalized interactions.

Ideal candidates will have at least 6 years of relevant experience, particularly in product management with an emphasis on real-time personalization platforms. This role follows a hybrid model, requiring attendance in the office two days a week.