Real-Time Personalization Product Manager

Blue Shield of CA; Rancho Cordova (CA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Blue Shield of CA in Rancho Cordova is seeking a Digital Personalization Product Manager to own the personalization roadmap and member experience strategies. This role involves translating insights into actionable personalization capabilities while collaborating across multiple teams.

The ideal candidate has 6+ years in Product Management with expertise in personalization platforms, strong stakeholder management skills, and a background in regulated industries.

This position follows a hybrid work model requiring two days in-office per week.

Qualifications

• Minimum 6 years of experience in Product Management or Management Consulting.
• Experience running stakeholder partnerships at the Director level.
• Background in healthcare or regulated industries is a plus.

Responsibilities

• Own the real-time personalization roadmap and decisioning strategy.
• Translate member intelligence into scalable personalization capabilities.
• Lead prioritization rituals and executive roadmap reviews.

Skills

Product Management

Decisioning Strategy

Personalization Platforms

Stakeholder Management

Education

BA/BS in Business, Marketing, or related field

Graduate degree (e.g. MBA)

Tools

Salesforce Marketing Cloud

Adobe Target

Customer Data Platforms

SQL

Job description

Blue Shield of CA in Rancho Cordova is seeking a Digital Personalization Product Manager to own the personalization roadmap and member experience strategies. This role involves translating insights into actionable personalization capabilities while collaborating across multiple teams.

The ideal candidate has 6+ years in Product Management with expertise in personalization platforms, strong stakeholder management skills, and a background in regulated industries.

This position follows a hybrid work model requiring two days in-office per week.