Real Estate Sales Director
The Southwest Life Real Estate Group powered by PLACE and eXp Realty LLC
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Benefits offered by this job
Job summary
The Southwest Life Real Estate Group is seeking an experienced real estate professional to serve as Director of Sales in Albuquerque. You will continue your own sales while coaching designated agents, guiding planning and accountability, and driving team production.
You will leverage Brivity CRM, AI-assisted tools, and marketing support to help agents build productive businesses, with leadership compensation tied to closed transactions under your mentorship.
Qualifications
- Active NM real estate license and proven production in residential sales.
- Experience mentoring or coaching other agents.
- Ability to manage personal production while coaching a team.
Responsibilities
- Maintain a productive personal real estate business while coaching designated agents.
- Coach and mentor SWL agents with prospecting, lead follow-up, and negotiations.
- Develop measurable business plans with assigned agents to drive appointments and closings.
- Lead sales skill development, practice scripts, and performance accountability.
- Evaluate agent performance using CRM data and conversions.
- Collaborate with SWL leadership to align coaching with team goals.
- Leverage Brivity CRM, AI tools, and marketing resources to support agent growth.
Skills
Tools
Job description
At The Southwest Life Real Estate Group, we’re looking for an experienced, high-producing real estate professional to serve as our Director of Sales.
This is a hands-on, production-focused leadership opportunity for an agent who enjoys coaching, mentoring and helping others develop the skills and habits necessary to build successful real estate careers.
You’ll continue representing your own buyers and sellers while providing individualized coaching, business planning, sales skill development and accountability to designated agents within SWL.
Our leadership brings 20 years of real estate experience, and you’ll have access to an established business platform that includes lead generation resources, Brivity CRM, AI-assisted tools, professional marketing support, transaction coordination and operations management.
Your production demonstrates what’s possible. Your mentorship helps others achieve it. In addition to earning commissions from your own real estate transactions, this opportunity includes additional team-funded, production-based leadership compensation tied to closed transactions completed by agents under your coaching and mentorship, subject to an agreed compensation structure. This is a commission-based independent contractor opportunity, not a salaried management position. We’re looking for a proven producer who wants to expand their professional impact, help agents improve their results and participate directly in the growth of a productive real estate team.- Maintain a productive personal real estate business. Continue generating opportunities, representing buyers and sellers, negotiating contracts and closing transactions to demonstrate the business practices and professional standards expected of the agents you coach.
- Coach and mentor designated SWL agents. Provide individualized guidance on prospecting, lead follow-up, client consultations, negotiation and transaction conversion to help agents improve their production.
- Develop measurable agent business plans. Work with assigned agents to establish production goals, identify improvement opportunities and focus on the daily activities most likely to generate appointments and closings.
- Lead sales skill development and accountability. Conduct coaching conversations, practice scripts, review pipelines and reinforce consistent prospecting and follow-up habits.
- Evaluate agent performance and conversion. Use CRM activity, appointments, signed clients and closed transactions to identify coaching opportunities and measure progress.
- Collaborate with SWL leadership. Coordinate coaching priorities, performance expectations and agent development strategies to support the team’s overall production goals.
- Leverage established technology and support systems. Use Brivity CRM, AI-assisted tools, lead generation resources and marketing support to help agents build efficient and productive businesses.
- Model professional leadership and client service. Demonstrate integrity, strong communication, effective negotiation and a commitment to helping agents take responsibility for their own success.
- Active New Mexico real estate license.
- Demonstrated history of consistent residential real estate sales production, including a minimum of 24 closed transactions annually.
- Strong experience with buyer and seller representation, lead generation, client consultation and contract negotiation.
- Demonstrated ability to mentor, coach or develop other real estate agents or sales professionals.
- Commitment to maintaining an active personal real estate business while coaching designated SWL agents.
- Strong communication, leadership, problem-solving and performance management skills.
- Ability to develop measurable business plans and evaluate sales activity, pipeline conversion and production results.
- Experience using CRM technology and willingness to adopt AI-assisted coaching and business tools.
- Commitment to SWL’s production-focused culture, including consistent new-opportunity conversations, coaching participation and measurable accountability.
- Ability to collaborate with SWL leadership and support teams while working independently as a licensed real estate professional.
- Experience coaching agents to improve lead conversion and annual transaction production.
- Previous experience as a real estate sales manager, mentor, productivity coach or team leader.
- Strong understanding of real estate sales metrics, accountability and business planning.
- Established professional relationships and a strong personal referral network.
- Interest in developing agents and contributing to the long-term growth of a high-performing real estate organization.
This is a commission-based independent contractor opportunity with additional team-funded, production-based leadership compensation under a written agreement.
Agents are responsible for applicable brokerage and team commission splits, their share of brokerage transaction fees, licensing and renewal expenses, association dues, MLS fees and other professional membership expenses.
Agents must obtain and maintain their own Errors & Omissions (E&O) insurance and General Liability insurance to protect their businesses, along with any additional coverage required under applicable brokerage or team policies.
Lead Through Production. Grow Through Mentorship.
The Southwest Life Real Estate Group is an established residential real estate team serving Albuquerque and the surrounding communities.
We believe successful real estate careers are built through consistent business development, practical mentorship, measurable accountability and exceptional client service.
With 20 years of real estate experience behind our leadership, SWL provides an established business platform that allows productive agents to focus on generating opportunities, serving clients and developing their professional capabilities.
Our Director of Sales opportunity is designed for an experienced producer who wants to continue selling real estate while helping other agents improve their skills, accountability and production.
SWL funds the technology, marketing, lead generation and operational infrastructure included in our team platform before an agent earns their first commission with us.
- Team-paid lead opportunities for eligible agents.
- Text-to-lead services and AI-assisted lead generation.
- Brivity CRM and structured follow-up systems.
- Access to FSBO, expired listing and pre-foreclosure opportunities.
- Market statistics, pricing and business analysis tools.
- Custom marketing platform.
- Full virtual assistant marketing team.
- Print, digital, email and social media marketing support.
- Team-funded sphere-of-influence postcards and email campaigns.
- Client appreciation events and referral development programs.
- Individualized business planning and leadership mentorship.
- Sales coaching, script practice and performance accountability.
- Transaction coordination.
- Full-time operations manager.
- Office and client meeting space according to team policies.
- Established systems for agent development and business growth.
We invest in these systems and services upfront so agents and producing sales leaders can focus on generating business and developing productive agents without independently building the operational infrastructure behind their businesses.
Agents remain responsible for applicable brokerage and team commission splits, transaction fees, licensing, individual E&O and General Liability insurance, association dues and other professional membership expenses.
To help ambitious real estate professionals build productive, sustainable businesses through experienced mentorship, proven systems, consistent accountability and exceptional client service.
Full-time Experienced producers who enjoy developing other agents, lead through personal example, value measurable accountability and want to contribute to the success of a larger real estate organization.
Keep building your business. Help other agents build theirs. Create greater opportunity through your experience and leadership.
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