Radio & Digital Advertising Sales Executive

Adweek; Green Bay (WI); Hybrid; USD 45,000 - 60,000; Full time

Benefits offered by this job

Benefits package

Equal opportunity employer

Job summary

Midwest Communications, Inc. in Green Bay, WI is seeking an Advertising Sales Executive to develop and maintain advertising relationships with local and regional businesses.

You will deliver integrated marketing solutions across radio, digital, and event platforms, focusing on prospecting new business, growing existing accounts, and driving measurable results. The role involves presenting customized advertising solutions, negotiating rates, and collaborating with programming and digital teams to

Qualifications

• Bachelor’s degree in marketing, communications, business or related field, or equivalent experience.
• Previous sales experience in media or advertising sales.
• Proven ability to prospect, close business, and manage a book of accounts.

Responsibilities

• Prospect, develop, and maintain new and existing advertising accounts.
• Conduct needs assessments with clients to understand business goals and target audiences.
• Create and present customized advertising and marketing solutions utilizing radio, digital, and promotional platforms.
• Prepare proposals, negotiate rates, and close sales to meet or exceed revenue goals.
• Collaborate with programming, production, and digital teams to ensure effective campaign execution.
• Maintain accurate records of sales activity, forecasts, and client communications in the CRM system.
• Provide ongoing account management, including campaign performance reviews and renewal recommendations.
• Attend client meetings, networking events, and community functions to build market presence.
• Stay informed on market trends, competitor offerings, and industry best practices.

Skills

Sales experience

Media advertising

Negotiation

Communication

Education

Bachelor’s degree in marketing, communications, business

Tools

CRM systems

Job description

Midwest Communications, Inc. in Green Bay, WI is seeking an Advertising Sales Executive to develop and maintain advertising relationships with local and regional businesses.

You will deliver integrated marketing solutions across radio, digital, and event platforms, focusing on prospecting new business, growing existing accounts, and driving measurable results. The role involves presenting customized advertising solutions, negotiating rates, and collaborating with programming and digital teams to