Advertising Sales Executive

Adweek; Green Bay (WI); Hybrid; USD 45,000 - 60,000; Full time

Benefits offered by this job

Benefits package

Equal opportunity employer

Job summary

Midwest Communications, Inc. in Green Bay, WI is seeking an Advertising Sales Executive to develop and maintain advertising relationships with local and regional businesses.

You will deliver integrated marketing solutions across radio, digital, and event platforms, focusing on prospecting new business, growing existing accounts, and driving measurable results. The role involves presenting customized advertising solutions, negotiating rates, and collaborating with programming and digital teams to

Qualifications

• Bachelor’s degree in marketing, communications, business or related field, or equivalent experience.
• Previous sales experience in media or advertising sales.
• Proven ability to prospect, close business, and manage a book of accounts.

Responsibilities

• Prospect, develop, and maintain new and existing advertising accounts.
• Conduct needs assessments with clients to understand business goals and target audiences.
• Create and present customized advertising and marketing solutions utilizing radio, digital, and promotional platforms.
• Prepare proposals, negotiate rates, and close sales to meet or exceed revenue goals.
• Collaborate with programming, production, and digital teams to ensure effective campaign execution.
• Maintain accurate records of sales activity, forecasts, and client communications in the CRM system.
• Provide ongoing account management, including campaign performance reviews and renewal recommendations.
• Attend client meetings, networking events, and community functions to build market presence.
• Stay informed on market trends, competitor offerings, and industry best practices.

Skills

Sales experience

Media advertising

Negotiation

Communication

Education

Bachelor’s degree in marketing, communications, business

Tools

CRM systems

Job description

Midwest Communications, Inc in Green Bay, WI is seeking an Advertising Sales Executive. As our Advertising Sales Executive you will be responsible for developing and maintaining advertising relationships with local and regional businesses by providing integrated marketing solutions across radio, digital, and event platforms. This role focuses on prospecting new business, growing existing accounts, and delivering measurable results for clients through strategic media planning.

The radio stations you will be working with may include WIXX (101.1), WNCY/Y100 (100.3), WTAQ (97.5), WGEE/Duke FM (93.5), WYDR/Jack FM (94.3), & WNFL (99.7)

Pay for this role will be a semi-monthly draw pay + monthly commission

$45,000-$60,000 based on experience

As our Advertising Sales Executive, you will…

• Prospect, develop, and maintain new and existing advertising accounts.
• Conduct needs assessments with clients to understand business goals and target audiences.
• Create and present customized advertising and marketing solutions utilizing radio, digital, and promotional platforms.
• Prepare proposals, negotiate rates, and close sales to meet or exceed revenue goals.
• Collaborate with programming, production, and digital teams to ensure effective campaign execution.
• Maintain accurate records of sales activity, forecasts, and client communications in the CRM system.
• Provide ongoing account management, including campaign performance reviews and renewal recommendations.
• Attend client meetings, networking events, and community functions to build market presence.
• Stay informed on market trends, competitor offerings, and industry best practices.

We are asking you to…

• Have a bachelor’s degree in marketing, communications, business, or related field, or equivalent experience.
• Have previous sales experience in media or advertising sales
• Have the proven ability to prospect, close business, and manage a book of accounts.
• Have strong communication, presentation, and negotiation skills.
• Be self-motivated, goal-oriented, and be able to work independently.
• Have a valid Wisconsin driver’s license and reliable transportation.

We offer a great work environment along with a competitive wage and a comprehensive benefits package.

Midwest Communications, Inc. is proud to be an equal opportunity employer by choice.