Racing Merchandise & Licensing Lead

Ford; Allen Park (MI); Hybrid; USD 74,000 - 166,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off and holidays

Vehicle discount program

Tuition assistance

Job summary

Ford Racing is seeking a highly motivated Merchandise & Lifestyle Specialist to support the growth and execution of its global merchandise, apparel, and lifestyle partnership portfolio.

This individual will play a critical role in developing annual go-to-market plans, managing licensee and apparel partnerships, and shaping product and go-to-market strategy across Ford Racing's own direct-to-consumer (DTC) collections.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years in the merchandise and apparel industry.
• Go-to-market experience in a direct-to-consumer business.
• Strong PowerPoint and Microsoft Office proficiency.
• Excellent organizational and project management skills.
• Strong written and verbal communication abilities.
• Passion for motorsports and automotive lifestyle.

Responsibilities

• Implement go-to-market strategy across social, ecommerce, and retail channels.
• Co-develop annual planning calendar for Ford Racing's DTC merchandise collections, including creative direction and launch timing.
• Analyze DTC sales and market trends to generate insights that inform partnership decisions and where-to-play choices.
• Own day-to-day relationships with lifestyle licensees, including annual planning and creative direction for collections.
• Shape go-to-market and creative strategy for licensee collections that fuel Ford Racing's brand growth.
• Connect partner product plans to broader brand, production vehicle, and motorsports marketing calendars.
• Act as the connection point between Ford Merchandise & Licensing and Ford Racing Employees to facilitate team kit roll out.
• Manage the team kit partnership that outfits Ford Racing's global network of employees, drivers, and executives.
• Coordinate delivery timelines and ensure on-brand execution across all team kit touchpoints.
• Partner closely with Ford Racing Social to align go-to-market execution and content strategy.
• Partner with Ford Racing Global Brand to connect product and partnership plans to broader brand-building goals.
• Partner directly with the Ford Merchandise and Licensing team on collections developed with external partners and licensees.

Skills

Go-to-market strategy

Brand management

Partnership management

Presentation skills

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

PowerPoint

Microsoft Office

Job description

Ford Racing is seeking a highly motivated Merchandise & Lifestyle Specialist to support the growth and execution of its global merchandise, apparel, and lifestyle partnership portfolio.

This individual will play a critical role in developing annual go-to-market plans, managing licensee and apparel partnerships, and shaping product and go-to-market strategy across Ford Racing's own direct-to-consumer (DTC) collections.