Global Off‑Road Racing Marketing Leader

Lincoln Motor Company; Allen Park (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical benefits

Parental leave

Vehicle discount program

Tuition assistance

Paid time off

Job summary

Ford Motor Company is seeking a marketing leader for Ford Racing to drive off‑road racing partnerships and brand engagement. Lead the strategy, manage partnerships, and coordinate with engineering, communications, and vendor teams to amplify the Ford/Ford Performance brand across major racing series.

The role requires strong presentation skills, significant travel, and capability to work outdoors and during weekends/evenings. Hybrid onsite four days per week.

Qualifications

• Bachelor’s degree in marketing, business, or related field or equivalent combination of relevant education and experience.
• 5–10 year’s work experience in the field of marketing.
• Proven experience in motorsports marketing, with a strong understanding of the industry, team/driver management
• Thorough understanding of branding principles and marketing tactics
• Strong presentation skills
• Heavy travel will be required – domestic and international
• Comfortable working outdoors for extended periods of time
• Weekend and/or evening hours expected

Responsibilities

• Develop and implement marketing strategy for assigned series that aligns with Ford’s objectives for respective priorities to drive brand awareness and customer engagement
• Series/Format = Off Road/Dirt includes King of Hammers, Rebelle Rally, Score/Baja, Tony Stewart Racing, Eldora, World Rally Cross and Ultra4
• Oversee all aspects of official partnerships within assigned space, liaising with team stakeholders and key Ford leadership at all levels
• Interface between Ford and sanctioning bodies/leagues manage commercial partnerships
• Work cross‑functionally with Engineering/Comms/Global Markets/Licensing/Dealer Relations/Design/Retail Marketing/Product Marketing/etc. to develop programs that leverage the relevant partnerships and amplify the Ford/Ford Performance Brand
• Assess Business‑to‑Business opportunities that come to Ford, by way of an official partnership in motorsportsEnsure program messaging is consistent within all communication mediums (earned media, shared media, etc)
• Set clear program goals, plus monitor and track performance metrics
• Manage and support trackside efforts, including Leadership, Dealers, Employees (stakeholder attendees)
• Oversee agency work, dedicated to supporting work related to motorsports programs
• Represent the company at motorsports events – trackside and non‑track functions
• Prepare presentations on program initiatives, to be shared with Executive Leadership team (all the way up to company CEO)

Education

Bachelor’s degree in marketing, business, or related field

Job description

Ford Motor Company is seeking a marketing leader for Ford Racing to drive off‑road racing partnerships and brand engagement. Lead the strategy, manage partnerships, and coordinate with engineering, communications, and vendor teams to amplify the Ford/Ford Performance brand across major racing series.

The role requires strong presentation skills, significant travel, and capability to work outdoors and during weekends/evenings. Hybrid onsite four days per week.