Ford Racing Global Brand Manager

Ford Motor Company; Allen Park (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Vehicle discount program

Tuition assistance

Paid time off and holidays

Job summary

Ford Racing, a division of Ford Motor Company, is seeking a Global Ford Racing Brand Manager to drive the brand strategy and partnerships. This hybrid role requires 4+ onsite days in Allen Park, MI and partners with leaders to promote growth and consistency across products, licensing, and experiences.

You will own brand identity, manage brand initiatives, and collaborate with internal teams to ensure alignment with Ford Racing’s goals and values.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of work experience in marketing, brand or strategy.
• Moderate travel will be required.
• Practical knowledge in brand identity.
• Strong presentation skills.

Responsibilities

• Implement and manage brand strategies aligned to business priorities.
• Govern brand identity and brand books across leadership decisions.
• Collaborate with Global Licensing for brand in lifestyle and merchandise.
• Support naming and trademark clearances and address violations.
• Lead brand perspective within Ford Motor Company.

Skills

Brand management

Cross-functional collaboration

Strategic thinking

Presentation skills

Education

Bachelor's degree in marketing, business, or related field

Job description

Racing is where our story began.

In 1901, Henry Ford climbed into a car he built himself—'Sweepstakes'—and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory.

That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground—that's where we prove ourselves.

The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry.

Our mantra: Race to win, engineer to lead.

If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter.

In this position...

Ford Racing is looking for an enthusiastic, talented professional to join their Brand & Partnerships team as the Global Ford Racing Brand Manager. You will partner cross-functionally and with key internal and external partners to manage the Ford Racing brand. You will serve as a thought partner to leadership and key stakeholders, managing key brand strategies and partnerships to promote growth and awareness of the Ford Racing brand. Your role will prioritize proper brand implementation & will be responsible for holding all internal and external partners accountable. The successful candidate will be an enthusiastic self-starter, be comfortable with ambiguity, and role model Our Ford+ Behaviors – Focus, Excellence and Collaboration.

This role is hybrid and requires at least 4 days per week onsite in Allen Park, MI.

What You'll Do...

• Implement and manage brand strategies that promote Ford Racing brand growth, and align to strategic priorities of the business.
  • Validate and steer brand representation and Identity based on brand strategy that has been aligned by leadership.
  • Document and track use cases to evolve the Ford Racing and Raptor brand books and ensure brand consistency based on decisions made.
• Govern the production and competition brand on vehicle strategies, livery strategies that tie to broader business initiatives.
• Manage the Ford Racing brand implementation in lifestyle and merchandise offerings, in cooperation with Global Licensing.
• Implement and govern Ford Racing branding within Experiences/GTM settings.
• Work cross-functionally within Ford Racing and broader Ford teams to support programs that leverage Ford Racing’s brand.
  • Work collaboratively with On-Road and Off-Road product and racing managers, and content team to ensure consistency and accuracy of brand representation across key stakeholder topics .
  • Own the Ford Racing point of view on matters related to the brand identity within Ford Motor Company.
• Support naming/nomenclature strategy and associated trademark clearances, and address trademark violations for Ford Racing.
• Exhibit a creative mindset to view Ford Racing through the eyes of the consumer.
• Manage and update Brand ID use cases based on business decisions and partnerships.
  • Translate new rules around how ford racing shows up as we identify use cases for brand and brand ID as we go through our course of business.

You'll have...

• Bachelor’s degree in marketing, business, or related field
• 5+ years of work experience in the field of marketing, brand or strategy
• Moderate travel will be required
• Practical knowledge in brand identity
• Strong presentation skills

Even better, you may have...

• 5+ years of experience in a brand management role
• Global Brand & Enthusiast experience is a plus
• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours
• Innovative thinking and ability to think strategically
• Passion for Ford Racing and what it represents to the company

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day.
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week. #FR1