Global Racing Brand Leader

Ford Motor Company; Allen Park (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Vehicle discount program

Tuition assistance

Paid time off and holidays

Job summary

Ford Racing, a division of Ford Motor Company, is seeking a Global Ford Racing Brand Manager to drive the brand strategy and partnerships. This hybrid role requires 4+ onsite days in Allen Park, MI and partners with leaders to promote growth and consistency across products, licensing, and experiences.

You will own brand identity, manage brand initiatives, and collaborate with internal teams to ensure alignment with Ford Racing’s goals and values.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of work experience in marketing, brand or strategy.
• Moderate travel will be required.
• Practical knowledge in brand identity.
• Strong presentation skills.

Responsibilities

• Implement and manage brand strategies aligned to business priorities.
• Govern brand identity and brand books across leadership decisions.
• Collaborate with Global Licensing for brand in lifestyle and merchandise.
• Support naming and trademark clearances and address violations.
• Lead brand perspective within Ford Motor Company.

Skills

Brand management

Cross-functional collaboration

Strategic thinking

Presentation skills

Education

Bachelor's degree in marketing, business, or related field

Job description

Ford Racing, a division of Ford Motor Company, is seeking a Global Ford Racing Brand Manager to drive the brand strategy and partnerships. This hybrid role requires 4+ onsite days in Allen Park, MI and partners with leaders to promote growth and consistency across products, licensing, and experiences.

You will own brand identity, manage brand initiatives, and collaborate with internal teams to ensure alignment with Ford Racing’s goals and values.