Racing Ownership Experience Lead

Ford; Allen Park (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision

Vehicle discount program

Tuition assistance

Paid time off

Parental leave

Job summary

Ford Motor Company envisions a leadership role shaping ownership experiences for Ford Racing products. You will translate product priorities into meaningful customer journeys, guiding go-to-market plans and scalable experiences across Ford's racing ecosystem.

Ideal candidates have 5–10 years in strategy/brand marketing, plus strong human-centered design skills, and a proven ability to influence across teams.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• 5–10 years of strategy, brand marketing, or similar experience.
• Strong understanding of human-centered design, competitive analysis, and marketing campaign development.
• Excellent presentation, written, and verbal communication skills, with experience presenting to senior leadership.
• Proven ability to work cross-functionally with product, communications, and brand teams.
• Excellent project management experience.

Responsibilities

• Lead ownership experience strategy for Ford Racing products.
• Design, research, and test new experiences with owners and prospective customers.
• Develop ownership journey across the lifecycle to strengthen customer connection.
• Support go-to-market strategy with customer experience considerations.
• Strengthen cross-team connections for integrated customer experiences.
• Collaborate across Ford Racing and the broader Ford organization to align strategy and execution.
• Define measures of success using customer insights and data.

Skills

Human-centered design

Strategic thinking

Cross-functional collaboration

Data-informed decision making

Excellent communication

Education

Bachelor's Degree in Business Administration, Marketing, or related field

Job description

Ford Motor Company envisions a leadership role shaping ownership experiences for Ford Racing products. You will translate product priorities into meaningful customer journeys, guiding go-to-market plans and scalable experiences across Ford's racing ecosystem.

Ideal candidates have 5–10 years in strategy/brand marketing, plus strong human-centered design skills, and a proven ability to influence across teams.