Pursuit Marketing Lead - Narrative Strategy & Performance

HKS, Inc; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

HKS, Inc. seeks a senior pursuit marketing lead to steer regional narratives and drive win rates. You will own pod performance, craft differentiated stories, and ensure marketing outputs meet strategic goals across projects.

You will mentor the marketing team, manage workloads, and translate data into actionable improvements while aligning with client needs and firm branding. Travel may be required.

Qualifications

• Professional degree in Marketing, Communications or equivalent combination of education and experience.
• Typically with 8+ years of professional services pursuit marketing experience.
• Previous experience with A/E/C firm preferred.
• Proficiency in InDesign.
• Experience in Photoshop and Illustrator preferred.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).
• Excellent writing skills with experience in graphically designed page layouts.
• Excellent attention to detail and commitment to excellence.
• Excellent project management, interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team.
• Strong presentation skills.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Owns pod-level performance metrics, including win rates, quality scores, and delivery health.
• Leads narrative strategy for complex pursuits, ensuring clarity and differentiation.
• Establishes quality standards and best practices for marketing deliverables.
• Provides strategic review on message, structure, and positioning.
• Ensures outputs align with firm strategy, brand standards and pursuit objectives.
• Leads and develops Marketing team, fostering accountability and high performance.
• Balances workloads to maintain sustainable delivery while meeting business demands.
• Identifies skill gaps and develops plans with leadership.
• Tracks pod metrics and reports to marketing leadership.
• Translates data into actionable insights to improve processes and efficiency.
• Supports business development efforts as go-to source for BD activities
• Collaborates on competitive intelligence and client/competition research.
• Oversees qualifications, proposals, and interview collateral.
• Oversees pursuit submissions and go/no-go processes; maintains deadlines.
• Oversees regional project information and milestones for marketing materials.

Skills

Leadership

Storytelling

Strategic thinking

Collaboration

Deadline-driven

Education

Bachelor's degree in Marketing/Communications

Tools

InDesign

Photoshop

Illustrator

MS Office (Word/Excel/PowerPoint)

Job description

HKS, Inc. seeks a senior pursuit marketing lead to steer regional narratives and drive win rates. You will own pod performance, craft differentiated stories, and ensure marketing outputs meet strategic goals across projects.

You will mentor the marketing team, manage workloads, and translate data into actionable improvements while aligning with client needs and firm branding. Travel may be required.