Publishing Analytics Lead — Marketing Insights & MMM

PlayStation; San Mateo (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Sony Interactive Entertainment in San Mateo, CA seeks a Lead Analyst, Publishing Analytics to partner with Marketing, Publishing, Product, and Data teams to evaluate audience response, campaign effectiveness, and title performance. You will own analytics programs, develop marketing-mix models, and deliver concise executive insights across live-service games.

Success requires advanced analytics, SQL, Python or R, and strong stakeholder leadership to guide investment and strategy for PlayStation

Qualifications

• Experience with advanced analytics and stakeholder leadership.
• Ability to translate data insights into business strategy and actions.

Responsibilities

• Partner with Marketing, Publishing, Product, and Data teams to evaluate audience response, campaign effectiveness, and title performance.
• Own analytics programs and develop marketing-mix models.
• Deliver concise executive insights across live-service games.

Skills

Advanced analytics

Stakeholder leadership

Tools

SQL

Python

R

Job description

Sony Interactive Entertainment in San Mateo, CA, seeks a Lead Analyst, Publishing Analytics to partner with Marketing, Publishing, Product, and Data teams to evaluate audience response, campaign effectiveness, and title performance. You will own analytics programs, develop marketing-mix models, and deliver concise executive insights across live-service games.

Success requires advanced analytics, SQL, Python or R, and strong stakeholder leadership to guide investment and strategy for PlayStation