Lead Analyst, Publishing Analytics

PlayStation; San Mateo (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Sony Interactive Entertainment in San Mateo, CA, seeks a Lead Analyst, Publishing Analytics to partner with Marketing, Publishing, Product, and Data teams to evaluate audience response, campaign effectiveness, and title performance. You will own analytics programs, develop marketing-mix models, and deliver concise executive insights across live-service games.

Success requires advanced analytics, SQL, Python or R, and strong stakeholder leadership to guide investment and strategy for PlayStation

Qualifications

• Advanced analytics expertise demonstrated through high-impact work in marketing, publishing, product, commercial, or customer analytics.
• Deep knowledge of marketing measurement, including MMM, incrementality, experimentation, attribution, causal reasoning, and budget-response interpretation.
• Experience integrating and interpreting multi-channel marketing data across paid, owned, earned media, social, influencer, sales, finance, audience, and product signals.
• Experience with social analytics using tools/datasets such as Meltwater, Quid, YouTube, Twitch, Reddit, Steam, reviews or forums.
• Advanced SQL skills and strong proficiency in Python and/or R for joining complex datasets, modeling, validation, and automation.
• Strong consultative leadership and autonomous program management across Marketing, Publishing, Product Management, Finance, Production, Data, Engineering, and game teams.
• Excellent data visualization and executive storytelling skills.

Responsibilities

• Lead social listening, sentiment, and creator analytics across PlayStation titles and franchises using multiple data sources to identify shifts in conversation and performance.
• Develop and evolve marketing mix models to quantify channel contributions to revenue, demand, engagement, and other outcomes.
• Own complex publishing analytics programs and manage stakeholder relationships, defining approach, milestones, risks, and adoption.
• Create stakeholder-ready narratives and dashboards that translate evidence into actionable recommendations and executive summaries.
• Translate marketing measurement into practical investment guidance, using MMM, incrementality, experiments, and benchmarking for strategy and budget decisions.
• Deliver timely recurring and ad hoc decision support for live-service campaigns, events, content beats, launches, and franchise programs.
• Collaborate with Analytics Engineering and Data & AI to build scalable marketing-data foundations and data pipelines.

Skills

Advanced analytics

Marketing measurement

Multi-channel data integration

Social analytics

SQL

Python/R

Stakeholder leadership

Data visualization

Executive storytelling

Tools

Meltwater

Quid

YouTube

Twitch

Reddit

Steam

Job description

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn't just the Best Place to Play - it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

About PlayStation Games and Publishing Analytics

In Games and Publishing Analytics, we partner with PlayStation Studios and global publishing teams to help titles succeed across the full lifecycle. We bring together marketing, audience, social, commercial, and product data to understand performance, evaluate investment, and guide decisions from pre-launch planning through launch and live service.

What you will be doing

As a Lead Analyst, Publishing Analytics, you'll work with Marketing, Community, Publishing, Product, Analytics Engineering, Data & AI, and game teams to answer complex questions about audience and player response, campaign effectiveness, marketing strategy, and long-term title and franchise health.

You will:

• Lead social listening, sentiment, and creator analytics across PlayStation titles and
  franchises, using sources such as Meltwater, Quid, community platforms, influencer
  and streaming data, and first-party signals to identify shifts in conversation, content
  performance, and emerging issues around campaigns, releases, and live-service
  milestones.
• Develop, validate, interpret, and evolve marketing mix models that quantify the contribution of paid, owned, and earned channels to revenue, demand, engagement, and other business outcomes across live-service games.
• Own complex publishing analytics programs and stakeholder relationships for multiple games across the portfolio, clarifying decision needs, setting the analytical approach, managing milestones and risks, and driving work through adoption with a high degree of autonomy.
• Create stakeholder-ready narratives and products that turn complex evidence into concise presentations, dashboards, recommendations, and executive summaries with clear implications and actions.
• Translate marketing measurement into practical investment guidance, using MMM, incrementality, experimentation, and benchmarking to inform strategy, budget allocation, channel planning, campaigns, and future tests.
• Deliver timely recurring and ad hoc decision support for live-service and brand-marketing campaigns, events, content beats, launch windows, publishing performance reviews, franchise programs, and critical business moments.
• Partner with Analytics Engineering and Data & AI teams to build scalable marketing-data foundations and operationalize data pipelines.

What we are looking for

• Advanced applied analytics expertise demonstrated through high-impact work in marketing, publishing, product, commercial, or customer analytics.
• Deep knowledge of marketing measurement, including marketing mix modeling, incrementality, experimental design, attribution, causal reasoning, and budget-response interpretation.
• Experience integrating and interpreting multi-channel marketing data across paid media, owned channels, earned media, social and community, influencer and creator, sales, finance, audience, and product-performance signals.
• Experience with social analytics, ideally using social-listening or influencer-measurement tools and data such as Meltwater, Quid, YouTube, Twitch, Reddit, Steam, reviews, forums, or comparable sources.
• Advanced SQL skills and strong proficiency in Python and/or R for joining complex datasets, statistical modeling, reproducible analysis, validation, and automation.
• Strong consultative stakeholder leadership and autonomous program management across Marketing, Publishing, Product Management, Finance, Production, Data, Engineering, and game teams.
• Excellent data visualization and executive storytelling skills.

Domain Experience

• Experience in games, entertainment, digital media, subscription, or another rapidly evolving live-service business.
• Familiarity with marketing effectiveness, audience development, launches, engagement, monetization, and franchise health.

Bonus Points if You Have

• Experie