Publishing Analytics Lead — Marketing Insights & MMM

PlayStation; San Mateo (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Sony Interactive Entertainment in San Mateo, CA, seeks a Lead Analyst, Publishing Analytics to partner with Marketing, Publishing, Product, and Data teams to evaluate audience response, campaign effectiveness, and title performance. You will own analytics programs, develop marketing-mix models, and deliver concise executive insights across live-service games.

Success requires advanced analytics, SQL, Python or R, and strong stakeholder leadership to guide investment and strategy for PlayStation

Qualifications

• Advanced analytics expertise demonstrated through high-impact work in marketing, publishing, product, commercial, or customer analytics.
• Deep knowledge of marketing measurement, including MMM, incrementality, experimentation, attribution, causal reasoning, and budget-response interpretation.
• Experience integrating and interpreting multi-channel marketing data across paid, owned, earned media, social, influencer, sales, finance, audience, and product signals.
• Experience with social analytics using tools/datasets such as Meltwater, Quid, YouTube, Twitch, Reddit, Steam, reviews or forums.
• Advanced SQL skills and strong proficiency in Python and/or R for joining complex datasets, modeling, validation, and automation.
• Strong consultative leadership and autonomous program management across Marketing, Publishing, Product Management, Finance, Production, Data, Engineering, and game teams.
• Excellent data visualization and executive storytelling skills.

Responsibilities

• Lead social listening, sentiment, and creator analytics across PlayStation titles and franchises using multiple data sources to identify shifts in conversation and performance.
• Develop and evolve marketing mix models to quantify channel contributions to revenue, demand, engagement, and other outcomes.
• Own complex publishing analytics programs and manage stakeholder relationships, defining approach, milestones, risks, and adoption.
• Create stakeholder-ready narratives and dashboards that translate evidence into actionable recommendations and executive summaries.
• Translate marketing measurement into practical investment guidance, using MMM, incrementality, experiments, and benchmarking for strategy and budget decisions.
• Deliver timely recurring and ad hoc decision support for live-service campaigns, events, content beats, launches, and franchise programs.
• Collaborate with Analytics Engineering and Data & AI to build scalable marketing-data foundations and data pipelines.

Skills

Advanced analytics

Marketing measurement

Multi-channel data integration

Social analytics

SQL

Python/R

Stakeholder leadership

Data visualization

Executive storytelling

Tools

Meltwater

Quid

YouTube

Twitch

Reddit

Steam

Job description

Sony Interactive Entertainment in San Mateo, CA, seeks a Lead Analyst, Publishing Analytics to partner with Marketing, Publishing, Product, and Data teams to evaluate audience response, campaign effectiveness, and title performance. You will own analytics programs, develop marketing-mix models, and deliver concise executive insights across live-service games.

Success requires advanced analytics, SQL, Python or R, and strong stakeholder leadership to guide investment and strategy for PlayStation