Publisher Development Manager

3 Little Birds Interactive; Santa Monica (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

A leading native advertising company based in Santa Monica is seeking a Publisher Development Manager to expand their network by attracting new digital publishers. The role involves exploring the online advertising market, understanding client needs, and managing relationships with publishers to ensure high satisfaction. The ideal candidate should have 2-3 years of experience in media buying or online advertising, and strong relationships with decision-makers in the industry. This is a full-time position with compensation commensurate with experience.

Qualifications

• 2-3 years of media buying or online advertising experience.
• Experience buying online media on a CPC, CPM, Rev Share.
• Experience buying online media on CPC, CPM, Rev Share.
• Strong relationships with publisher decision makers.

Responsibilities

• Find and attract new Digital Publishers to the network.
• Negotiate with publishers and clients to meet goals.
• Conduct product demos and monitor performance analysis.
• Utilize Alexa, Comscore, and other online tools to develop publisher prospect lists including identifying key decision makers at target prospects, and recruit them to the network.
• Conduct product demos and create mockups to demonstrate the value proposition and close new publisher clients
• Coordinate implementation of the product, optimizing placements and monitoring performance analysis.
• Publisher retention and relationship management with the goal of ensuring high publisher satisfaction

Skills

Understanding of online advertising industry

Media buying experience

Strong relationships with publisher decision makers

Deal closing / negotiation

Tools

Alexa

Comscore

Job description

Santa Monica-based Company is one of the first native advertising companies worldwide and services thousands of publishers with billions of news stories every day, delivering marketing solutions for advertisers that key into consumer interests without disrupting their online experience.

This performance-driven approach ensures relevant, engaged and genuinely interested visitors to its customers’ websites, increasing traffic and revenue by maintaining the quality and relevance website visitors expect.

Job Description

Company is seeking a Publisher Development Manager who will play a key role in expanding the business by finding and attracting new Digital Publishers to the network.

• Explore the online advertising marketplace to find clients who may be interested in company’s services.
• Define the client’s needs and speak credibly to publishers about todrive value for their online properties.
• Work closely with the sales and account teams on the client side to determine publisher opportunities and needs; negotiate, follow up, meet their goals and expectations,closing these opportunities.
• Utilize Alexa, Comscore, and other online tools to develop publisher prospect lists including identifying key decision makers at target prospects, and recruit them to the network.
• Conduct product demos and create mockups to demonstrate the value proposition and close new publisher clients
• Coordinate implementation of the product, optimizing placements and monitoring performance analysis.
• Publisher retention and relationship management with the goal of ensuring high publisher satisfaction

Qualifications

• Strong understanding of online advertising industry and technologies
• 2-3 years of media buying or online advertising experience
• Buying online media on a CPC, CPM, Rev Share
• Strong relationships with publisher decision makers

This position is full time. Compensation will be based on your experience.

The ideal candidate should understand how the online advertising industry, especially the native advertising industry works, who are the main players in this market, how to meet clients’ needs and expectations and close the deal at terms suitable for the company.

Additional Information

All your information will be kept confidential according to EEO guidelines.