Public Sector Analytics Specialist

M&C Saatchi; Washington, Northern (District of Columbia, KY); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Paid parental leave

Medical insurance plans

Dental and vision coverage

401(k) with employer match

Flexible hybrid working environment

Paid time off

Job summary

M&C Saatchi World Services US is seeking a highly analytical Analyst to support performance measurement, audience insights, and data-driven decision-making across a diverse portfolio of federal programs. The role involves transforming complex datasets into actionable insights, developing dashboards, and delivering reporting that informs strategy, planning, and mission outcomes.

The ideal candidate will collaborate with communications, stakeholder engagement, digital, UX, and program teams,

Qualifications

• Experience in primary research, data analytics, business intelligence, performance measurement, marketing analytics, or related analytical disciplines.
• Strong analytical and quantitative reasoning abilities with the ability to interpret complex datasets and identify meaningful insights.
• Experience developing dashboards, reports, visualizations, and performance summaries for stakeholders and decision-makers.
• Experience utilizing AI-assisted research, media monitoring, social listening, and audience intelligence tools to support analysis and strategic recommendations.
• Curiosity in technology landscape and how AI is changing communications.
• Proficiency with analytics and business intelligence platforms such as Power BI, Tableau, Google Analytics, or similar tools.
• Strong understanding of KPI development, segmentation analysis, measurement frameworks, and performance reporting.
• Experience working with structured datasets, reporting systems, and data visualization methodologies.
• Familiarity with SPSS, SQL, Python, R, or other analytical tools is preferred.
• Ability to communicate technical findings clearly and translate data into compelling narratives and recommendations.
• Strong attention to detail and commitment to data quality, accuracy, and consistency.
• Experience collaborating across communications, stakeholder engagement, digital, UX, technical, and program teams.
• Strong organizational and project management skills with the ability to manage multiple reporting cycles and priorities simultaneously.
• Experience supporting federal government, public affairs, stakeholder engagement, digital communications, or mission-driven programs is preferred.

Responsibilities

• Analyze performance data across communications, outreach, stakeholder engagement, digital platforms, and program activities.
• Perform data analytics on quantitative and qualitative datasets, to include visualizing key findings in charts or graphics.
• Define, track, and evaluate key performance indicators, audience segments, and operational metrics that support organizational objectives.
• Develop dashboards, reports, visualizations, and performance summaries that communicate insights clearly to stakeholders and decision-makers.
• Conduct trend analysis, variance identification, forecasting, and performance assessments to support planning and continuous improvement efforts.
• Analyze digital channel performance, including web, email, social media, audience engagement, and campaign metrics.
• Analyze social media performance across owned and paid channels, evaluating audience growth, engagement, sentiment, content performance, platform trends, and campaign effectiveness to generate actionable insights and optimization recommendations.
• Perform open source and desk research in order to obtain audience insights, market analytics, and to identify research gaps.
• Support the creation and implementation of formative research plans to understand target audiences.
• Support the creation and implementation of evaluation strategies and activities.
• Identify patterns, opportunities, inefficiencies, and areas for optimization across programs and initiatives.
• Collaborate with communications, UX, stakeholder engagement, IT, and governance teams to align measurement approaches for business and mission needs.
• Support the development and refinement of KPI frameworks, taxonomies, reporting methodologies, and data models.
• Maintain data quality standards, metadata integrity, documentation, and reporting consistency across analytics activities.
• Prepare monthly, quarterly, and ad hoc reporting products, executive summaries, and performance insights.
• Support automation and streamlining of reporting workflows where appropriate.
• Translate quantitative findings into actionable recommendations that support strategic decision-making and program effectiveness.

Skills

Analytical thinking

Data-driven

Communication skills

Team collaboration

Curiosity about AI

Power BI proficiency

Tableau proficiency

KPI development

Data visualization

Attention to detail

Education

BA/BS in Data Analytics or related field

Tools

Power BI

Tableau

Google Analytics

SQL

Python

R

Job description

M&C Saatchi World Services US is seeking a highly analytical Analyst to support performance measurement, audience insights, and data-driven decision-making across a diverse portfolio of federal programs. The role involves transforming complex datasets into actionable insights, developing dashboards, and delivering reporting that informs strategy, planning, and mission outcomes.

The ideal candidate will collaborate with communications, stakeholder engagement, digital, UX, and program teams,