Audience Insights & Brand Analytics Manager

M&C Saatchi World Services; Washington (District of Columbia); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Flexible hybrid work

Career development

Health benefits

Job summary

M+C Saatchi World Services seeks an Analysis Manager to lead audience intelligence, sentiment monitoring, and brand performance across federal programs. You will evaluate perceptions, track trust across channels, and translate insights into strategic recommendations.

Hybrid role centered in the DMV region; you will manage an analyst, develop dashboards, and collaborate with communications, strategy, and analytics teams to strengthen engagement outcomes.

Qualifications

• Experience in brand analysis, sentiment analysis, audience research, or reputation assessment.
• Ability to translate quantitative and qualitative data into actionable recommendations.

Responsibilities

• Monitor and analyze brand perception and sentiment across channels.
• Develop reports, dashboards, and executive summaries with clear insights.
• Collaborate with cross-functional teams to integrate audience insights into planning.

Skills

Brand analysis

Sentiment analysis

Audience research

Communications measurement

Stakeholder intelligence

Python

AI-assisted research

Education

Bachelor's degree in Communications, Marketing, Behavioral Science, Sociology, Public Relations, Public Affairs, Analytics or related field

Tools

Python

Social listening tools

Job description

M+C Saatchi World Services seeks an Analysis Manager to lead audience intelligence, sentiment monitoring, and brand performance across federal programs. You will evaluate perceptions, track trust across channels, and translate insights into strategic recommendations.

Hybrid role centered in the DMV region; you will manage an analyst, develop dashboards, and collaborate with communications, strategy, and analytics teams to strengthen engagement outcomes.