Audience Intelligence & Brand Analytics Manager

M+C Saatchi UK; Washington (District of Columbia); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid working environment

Work from anywhere up to 2 weeks per/b

Career development opportunities

Job summary

M&C Saatchi World Services in Washington, DC is seeking a highly analytical Analysis Manager to support audience intelligence, reputation monitoring, and brand performance measurement across federal programs.

You will evaluate how audiences perceive brands, manage sentiment tracking, develop dashboards, and translate insights into actionable recommendations, working with cross-functional teams in a hybrid DMV region.

Qualifications

• U.S. Citizenship required; ability to obtain security clearance per government contract.
• Experience in brand analysis, sentiment analysis, audience research, or reputation assessment preferred.
• Ability to translate complex data into actionable recommendations for stakeholders.

Responsibilities

• Monitor brand perception, sentiment, and audience trust across channels.
• Conduct sentiment analysis and perception research to identify risks and opportunities.
• Develop reports, dashboards, and executive summaries communicating insights clearly.
• Collaborate with analytics, strategy, and communications teams to inform planning.
• Manage a junior analyst and oversee project delivery with quality assurance.

Skills

Analytical skills

Critical thinking

Writing & storytelling

Audience insights

AI-assisted research

Python familiarity

Brand perception

Communication

Education

Degree in Communications/Marketing/Analytics

Tools

Python

APIs

Social listening tools

Media monitoring platforms

Job description

M&C Saatchi World Services in Washington, DC is seeking a highly analytical Analysis Manager to support audience intelligence, reputation monitoring, and brand performance measurement across federal programs.

You will evaluate how audiences perceive brands, manage sentiment tracking, develop dashboards, and translate insights into actionable recommendations, working with cross-functional teams in a hybrid DMV region.