Public Relations Specialist

Cooler Master; Los Angeles (CA); On-site; USD 53,000 - 70,000; Full time

Job summary

A leading company in the tech industry is seeking a Public Relations Specialist to enhance brand visibility and manage communications. The ideal candidate will have extensive experience in public relations, excellent writing skills, and a strong media network. Responsibilities include developing PR plans, managing crisis communications, and tracking media coverage. This full-time role offers the opportunity to work in a fast-paced environment with a focus on innovation and community-building.

Qualifications

• 8+ years of experience in public relations or corporate communications.
• Strong media network and excellent writing skills in English and Mandarin preferred.

Responsibilities

• Develop and maintain relationships with media across key markets.
• Design and implement global PR plans for product launches.
• Manage crisis communication and develop plans.

Skills

Public Relations

Storytelling

Crisis Communication

Media Relations

Writing

Cross-functional Collaboration

Job description

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• Develop and maintain strong relationships with tech, lifestyle, and gaming media across key markets. Proactively pitch stories and secure high-impact coverage for brand and product initiatives.
• Design and implement global PR plans to support product launches, brand campaigns, and company milestones. Align messaging across regions and ensure brand consistency.
• Crisis Communication
• Manage sensitive issues and develop crisis communication plans. Act as a key advisor to internal stakeholders during high-impact moments.
• Press Materials & Messaging
• Write and localize press releases, media kits, FAQs, and executive talking points. Ensure messaging is on-brand, timely, and aligned with product strategy.
• Events & Speaking Engagements
• Support trade shows, media briefings, and product launch events. Identify and coordinate executive speaking opportunities and interviews.
• Monitoring & Reporting
• Track media coverage, sentiment, and key metrics to assess campaign performance. Deliver clear insights and recommendations for future initiatives.

Qualifications

• 8+ years of experience in public relations, corporate communications, or brand storytelling.
• Strong media network and track record of earned media placements.
• Excellent writing and storytelling skills, both in English and Mandarin (preferred).
• Ability to work cross-functionally with Product, Marketing, and Executive teams.
• Experience in tech, gaming, or consumer electronics industries is a strong plus.
• Comfortable working in a fast-paced, global environment with shifting priorities.
• Passion for innovation, culture, and community-building.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations

• Industries

  Computers and Electronics Manufacturing and Consumer Services

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