Digital Advertising Specialist

Meetsocial; California; Remote; USD 65,000 - 90,000; Full time

Job summary

A leading company in advertising seeks a Mid-Senior level Advertising Specialist to oversee digital ad campaigns across various platforms. The role involves developing media strategies, managing client relationships, and conducting marketing research. The ideal candidate has 3-4 years of experience in digital marketing and thrives in a remote work environment. Join us to enhance campaign effectiveness and drive results for our clients.

Qualifications

• 3-4 years in digital marketing managing paid ad campaigns.
• Understanding of e-commerce, app acquisition, or gaming.

Responsibilities

• Oversee and optimize digital ad campaigns across multiple platforms.
• Develop media strategies including budget allocation and audience targeting.
• Conduct marketing research to improve campaign effectiveness.

Skills

Digital Marketing

Social Media Advertising

Marketing Research

Client Communication

Job description

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1. Oversee and optimize digital ad campaigns across Meta, Google, TikTok, LinkedIn, and X, ensuring they meet client KPIs.

2. Develop and execute media strategies, including budget allocation, audience targeting, and performance forecasting.

3. Conduct marketing research to refine strategies and improve campaign effectiveness.

4. Manage campaigns, troubleshoot platform issues, and analyze performance data to identify areas for improvement.

5. Assist the sales team in pitching to clients, presenting media plans, and ensuring continuous communication to align strategies with client objectives.

6. Collaborate with internal teams to streamline execution and maximize results.

7. Conduct weekly client check-ins, provide campaign updates, and coordinate cross-functional efforts.

8. Provide regular reports and insights, including quarterly performance reviews and optimization recommendations

Qualifications & Requirements

1. 3-4 years in digital marketing with hands-on experience managing paid ad campaigns.

2. Understanding of e-commerce, app acquisition, or the gaming industry.

3. Expertise in social media advertising and third-party data platforms.

4. Ability to create and present media strategies and media plans.

5. Experience conducting marketing research to inform campaign decisions.

6. Ability to pitch strategies to clients and draft project reports independently.

7. Ability to handle multiple projects simultaneously.

8. A proactive team player who thrives in remote work environments

After the completion of the Los Angeles office, remote work will be adjusted to offline work, with an estimated time of the end of this year.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services

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