Public Relations Specialist

BodyHealth; United States; Remote; USD 68,000 - 90,000; Full time

Job summary

Join a rapidly growing nutritional supplement company as a Public Relations Specialist. This remote position focuses on driving brand awareness through impactful events and media outreach. You will manage high-profile events, build media relationships, and execute strategic PR initiatives to maximize brand visibility. The ideal candidate will have 2-5 years of PR experience, exceptional organizational skills, and strong communication abilities. This is a unique opportunity to make a significant impact in the wellness and fitness industry while working with a dynamic team.

Qualifications

• 2-5 years of PR experience, preferably in wellness or consumer goods.
• Proven ability to execute events generating media coverage.

Responsibilities

• Plan and execute 8-12 PR events annually, managing all logistics.
• Build and maintain relationships with key media contacts.

Skills

Public Relations

Event Planning

Media Relations

Communication Skills

Organizational Skills

Education

Bachelor's Degree in Communications or related field

Tools

PR tracking tools

Media databases

Event planning software

Job description

BodyHealth is a rapidly growing Nutritional Supplement company based in Dunedin Florida!

We are seeking a highly organized and detail-oriented Public Relations (PR) Specialist to drive brand awareness and engagement through impactful events, media outreach, influencer activations, and product seeding programs. This role will focus on managing high-profile events, building media relationships, executing strategic PR initiatives, and maximizing brand visibility.

Key Responsibilities:

• Plan and execute PR and marketing-driven events (8-12 annually) in partnership with an event/production company, including media events, influencer activations, product launch experiences.

• Handle all communication with event/production company for large-scale events, for smaller-scale events handle all logistics, including invite list creation & execution, venue selection & contracts, creative signage, gift bags, sampling of product, budget tracking and payment of all parties (via internal accounting processes)

• Build and maintain strong relationships with journalists, editors, podcast hosts, and key media contacts in the wellness, fitness, and healthcare industries.

• Pitch brand, products, research, and brand story to secure earned media coverage across key outlets.

• Manage and execute a responsible product seeding program for journalists, influencers, and key industry figures, including tracking P&L and reporting on outcomes.

• Monitor, track, and analyze performance from product seeding efforts to ensure ROI and continued effectiveness.

• Amplify Tier 1 talent partnerships through media outreach, event integration, and PR strategies to maximize visibility and brand impact.

• Provide detailed monthly reports on PR performance, event success, media placements, and seeding results.

• Track and measure key metrics to evaluate the effectiveness of PR initiatives and identify areas for optimization.

Qualifications:

• 2-5 years of PR, event execution, or media relations experience, preferably in wellness, fitness, supplements, or consumer goods.

• Proven ability to plan and execute events that generate media coverage.

• Strong media relationships and experience securing press placements.

• Exceptional organizational skills and the ability to manage multiple projects at once.

• Strong pulse on culture, including but not limited to what individuals and brands are influencing cultural shift.

• Strong written and verbal communication skills for pitching, event coordination, and reporting.

• Familiarity with PR tracking tools, media databases, and event planning software.

Language Skills:

Must speak English. Must have solid written and verbal communication skills, ability to pay attention to detail and maintain confidentiality, strong interpersonal skills, and commitment to working with a diverse staff are essential to successful carry out the duties of this position. Excellent ability to communicate. Ability to draft reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers and employees.

Location:

This is a remote position that is based out of Los Angeles, New York City, or Miami. Travel to events is required.

Other Duties:

Note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities and activities may change with or without notice. It is expected that this position work to achieve the goals of the organization, whether specific duties are mentioned or not.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Wellness and Fitness Services

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