Public Comm Specialist - IEED

UNC-Chapel Hill; North Carolina; On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Professional training opportunities

Exclusive perks: discounts on local =/

Job summary

UNC-Chapel Hill, through Innovate Carolina, seeks a creative, data-driven Public Communications Specialist to lead social media campaigns and support broader marketing efforts. The role centers on content creation, strategy, and website updates to tell the story of innovation and entrepreneurship at UNC-Chapel Hill.

The candidate will develop, implement, and manage campaigns across platforms, measure performance, and drive engagement.

Qualifications

• Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience.
• All degrees must be received from appropriately accredited institutions.
• Strong analytical skills to measure and improve campaign effectiveness; creativity in crafting compelling stories.

Responsibilities

• Lead social media campaigns and contribute to broader marketing efforts across multiple platforms.
• Develop, implement, and manage content across social channels and websites to tell UNC-Chapel Hill's story of innovation and entrepreneurship.
• Measure campaign effectiveness and optimize strategies based on data insights.

Skills

Analytical skills

Creative storytelling

Written communication

Verbal communication

Social media management tools

Project management

Education

Bachelor's degree in related discipline

Tools

Social media management tools

Job description

Career Area Public Relations/Communications/Marketing

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks that include numerous retail and restaurant discounts, savings on local child care centers and special rates for performing arts events.

Primary Purpose of Organizational Unit

The Office of the Vice Chancellor for Innovation, Entrepreneurship and Economic Development ( IEED ) leads the University in its goal to uncover and unleash the vast innovation potential of faculty, students, staff, alumni and stakeholders. IEED works with leadership across campus to set strategy, provide central services, establish and foster partnerships, and garner resources to support the University’s innovation, entrepreneurship and economic development agenda. UNC -Chapel Hill is generating ground-breaking ideas through research to become a leading fundamental and translational research university. IEED uses a federated model to strengthen the innovation ecosystem that consists of an extensive network of University-facilitated programs. This network of students, faculty and staff are working together to tackle the most challenging problems in North Carolina and the world.

Position Summary

This is a temporary position with Innovate Carolina, which is seeking a creative, data-driven Public Communications Specialist to lead social media campaigns and contribute to broader marketing efforts. The role focuses on content creation and curation, social media strategy, and website updates to tell the story of innovation and entrepreneurship at UNC -Chapel Hill. The candidate will be responsible for developing, implementing, and managing social media campaigns across multiple platforms to increase brand awareness, engage audiences, and drive conversions.

Minimum Education and Experience Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Required Qualifications, Competencies, and Experience

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred Qualifications, Competencies, and Experience

The preferred candidate will have strong analytical skills to measure and improve campaign effectiveness, creativity in crafting compelling stories, and the adaptability to thrive in a fast-paced environment with shifting priorities. They will also have excellent written and verbal communication skills, the ability to create engaging visual and written content that resonates with target audiences, and experience using social media management tools. Strong project management skills, including the ability to manage multiple campaigns simultaneously, along with a creative, innovative, and resourceful approach to problem-solving, are also essential.
The ideal candidate will be responsible for developing, implementing, and managing social media campaigns across multiple platforms to increase brand awareness, engage audiences, and drive conversions. They should have a passion for storytelling, a strong understanding of marketing trends, and the ability to analyze data to optimize campaign performance.

Special Physical/Mental Requirements

Campus Security Authority Responsibilities

Optional and Required Documents

Required Documents

• Curriculum Vitae / Resume
• Cover Letter
• List of References

Optional Documents

Office of Human Resources Contact Information

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at [phone] or send an email to [e-mail]
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

Equal Opportunity Employer Statement

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.

Supplemental Questions

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