Digital Content Specialist

University-of-North-Carolina-At-Chapel-Hil; Chapel Hill (NC); On-site; USD 48,000 - 52,000; Full time

Job summary

University of North Carolina at Chapel Hill seeks a Digital Content Specialist in Chapel Hill, NC to create engaging digital experiences that connect audiences with UNC-Chapel Hill’s stories and priorities.

You will join a team responsible for UNC.edu, The Well newsletter, giving.unc.edu and related sites, producing written content, newsletters, and compelling visuals across platforms. Strong CMS skills, editorial judgment, and deadline-driven storytelling are essential.

Qualifications

• Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience.
• Must have experience as a communications professional with a strong background in producing compelling written content and have Wordpress and CMS experience.
• Must have strong written and oral communications skills and the ability to develop and maintain positive relationships across campus to best position the University according to its strategic goals.
• Must have experience writing feature stories on tight deadlines.
• Experience telling stories through video multimedia channels.

Skills

WordPress

CMS experience

Editorial writing

Content strategy

Video storytelling

Education

Bachelor’s degree in a related field

Tools

WordPress

Job description

Posting Information

Posting Information

Department

Department University Comms and Marketing-258000

Career Area Public Relations/Communications/Marketing

Is this an internal only recruitment?

Is this an internal only recruitment? No

Posting Open Date

Posting Open Date 10/22/2026

Application Deadline

Application Deadline 11/03/2026

Position Type

Position Type Permanent Staff (SHRA)

Position Title

Position Title Public Comm Specialist - Journey

Salary Grade Equivalent

Salary Grade Equivalent NC13 / GN10

Working Title

Working Title Digital Content Specialist

Position Number

Position Number 20000440

Vacancy ID

Vacancy ID P021493

Full-time/Part-time Permanent/Time-Limited

Full-time/Part-time Permanent/Time-Limited Full-Time Permanent

If time-limited, estimated duration of appointment

Hours per week 40

Work Schedule

Monday-Friday, 8:00am-5:00pm

Work Location

Work Location CHAPEL HILL, NC

Position Location

Position Location North Carolina, US

Hiring Range

Hiring Range $48,000 - $52,000

Pay Band Information

Notice to Applicants

Position Summary Information

Be a Tar Heel!

Primary Purpose of Organizational Unit

University Communications and Marketing protects and advances Carolina’s reputation as the nation’s first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university’s teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.

Position Summary

UNC -Chapel Hill’s University Communications and Marketing department is seeking a digital content specialist to create compelling digital experiences that connect people with UNC -Chapel Hill’s stories, resources and institutional priorities. This a perfect role for a curious communications professional who has experiencing sharing content across digital platforms and translating complex issues into digestible information that audiences will engage with.
A member of the editorial and digital production team, this position combines editorial judgment, web production and audience strategy to ensure content is useful, engaging and accessible for its channel and intended audience. This person should be able to independently manage their own projects, but also be a strong collaborator who can work across teams to write engaging website copy, produce newsletters and identify ways to share visuals across sites. The digital content specialist will work on a team that contributes to UNC .edu, The Well newsletter, giving.unc.edu and other University websites. Each specialist will have a primary specialty while providing cross coverage for major initiatives, high-interest stories and daily publishing needs. The ideal candidate would have experience with a CMS (ideally WordPress) or email service provider. Experience with finding and developing written stories on deadline is a plus.

Minimum Education and Experience Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Management Preferences

• Must have experience as a communications professional with a strong background in producing compelling written content and have Wordpress and CMS experience.
• Must have strong written and oral communications skills and the ability to develop and maintain positive relationships across campus to best position the University according to its strategic goals.
• Must have experience writing feature stories on tight deadlines.
• Experience telling stories through video multimedia channels.

Required Licenses/Certifications

Special Physical/Mental Requirements

Campus Security Authority Responsibilities

Not Applicable.

Position/Schedule Requirements

Office of Human Resources Contact Information

Equal Opportunity Employer Statement

Required Documents

• Curriculum Vitae / Resume
• Cover Letter
• Other Document

Optional Documents

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

• * Please select the response below that best describes your experience/education for the Public Communications Specialist position.
  • Bachelor's, Master's, or Doctorate in a related field
  • Associate's, Bachelor's, Master's, or Doctorate in an unrelated field and 4 years of related experience
  • Associate's in a related and 2 years of related experience
  • Combination of post-high school education and/or experience in a related field to equal at least 4 years (ex. 1 year towards a related degree and 3 years of related experience)
  • Did not complete high school but have a combination of high school education and related experience to equal 8 years (ex. 1 year of high school and 7 years of related experience)
  • None of the above