Digital Content Specialist

University of North Carolina at Chapel Hill; Chapel Hill (NC); On-site; USD 48,000 - 52,000; Full time

Job summary

University of North Carolina at Chapel Hill seeks a Digital Content Specialist to craft engaging digital experiences that connect UNC-Chapel Hill’s stories, resources, and priorities. The role combines editorial judgment, web production, and audience strategy across UNC.edu, The Well newsletter, and other university sites.

The ideal candidate will have WordPress/CMS experience, strong writing skills, and the ability to work across teams to publish on tight deadlines while ensuring accessibility

Qualifications

• Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience.
• All degrees must be received from appropriately accredited institutions.
• Experience with creating compelling written content for digital platforms is preferred.

Responsibilities

• Write engaging website copy and produce newsletters.
• Identify ways to share visuals across sites and campaigns.
• Collaborate with editorial and digital production teams to support UNC.edu and related channels.
• Adapt content for multiple digital formats and audience segments.

Skills

Wordpress CMS

CMS tooling

Written communication

Editorial writing

Education

Bachelor’s degree in related field

Tools

WordPress

Job description

Department:

University Comms and Marketing-258000

Career Area:

Public Relations/Communications/Marketing

Is this an internal only recruitment?:

No

Posting Open Date :

10/22/2026

Application Deadline:

11/03/2026

Position Type:

Permanent Staff (SHRA)

Position Title:

Public Comm Specialist - Journey

Salary Grade Equivalent:

NC13 / GN10

Working Title:

Digital Content Specialist

Position Number:

20000440

Vacancy ID:

P021493

Full-time/Part-time Permanent/Time-Limited:

Full-Time Permanent

Hours per week:

40

Work Schedule:

Monday-Friday, 8:00am-5:00pm

Work Location:

CHAPEL HILL, NC

Position Location:

North Carolina, US

Hiring Range:

$48,000 - $52,000

Primary Purpose of Organizational Unit:

University Communications and Marketing protects and advances Carolina’s reputation as the nation’s first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university’s teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.

Position Summary:

UNC-Chapel Hill’s University Communications and Marketing department is seeking a digital content specialist to create compelling digital experiences that connect people with UNC-Chapel Hill’s stories, resources and institutional priorities. This a perfect role for a curious communications professional who has experiencing sharing content across digital platforms and translating complex issues into digestible information that audiences will engage with.
A member of the editorial and digital production team, this position combines editorial judgment, web production and audience strategy to ensure content is useful, engaging and accessible for its channel and intended audience. This person should be able to independently manage their own projects, but also be a strong collaborator who can work across teams to write engaging website copy, produce newsletters and identify ways to share visuals across sites. The digital content specialist will work on a team that contributes to UNC.edu, The Well newsletter, giving.unc.edu and other University websites. Each specialist will have a primary specialty while providing cross coverage for major initiatives, high-interest stories and daily publishing needs. The ideal candidate would have experience with a CMS (ideally WordPress) or email service provider. Experience with finding and developing written stories on deadline is a plus.

Minimum Education and Experience Requirements:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Management Preferences:

• Must have experience as a communications professional with a strong background in producing compelling written content and have Wordpress and CMS experience.
• Must have strong written and oral communications skills and the ability to develop and maintain positive relationships across campus to best position the University according to its strategic goals.
• Must have experience writing feature stories on tight deadlines.
• Experience telling stories through video multimedia channels.

Campus Security Authority Responsibilities:

Not Applicable.