Provider Experience Product Marketing Lead

Headway; Oregon; Híbrido; USD 190.000 - 238.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical

Dental

Vision

HSA/FSA

401(k) including match for 2027!

Carrot Fertility reimbursement

paid parental, medical and caregiver"

Descripción de la vacante

Headway, a Series D company building the largest network of mental health providers in the US, seeks a Senior PMM to deepen provider understanding and shape how we communicate our value to providers. You will own messaging and lead cross-functional GTM initiatives to drive adoption and retention across Headway’s evolving platform.

You will translate provider insights into differentiated narratives, collaborate with Product, Lifecycle, Customer Success, and Creative teams, and leverage AI to

Formación

• 8+ years of significant PMM experience in consumer, marketplace, SMB, subscription, or product-led businesses.
• Ability to know customers and markets cold, build positioning and messaging, and influence product strategy.
• Experience driving product adoption and engagement by tying customer insight to GTM execution.
• Comfort with ambiguity and ability to form POVs without complete information.
• Proven ability to lead complex cross-functional work across Product, Lifecycle, Customer Success, Research, and Creative.
• Strong stance with senior stakeholders and flexibility to adjust with evidence.
• Experience using AI to improve work and create efficient workflows.

Responsabilidades

• Build deep provider insight.
• Understand provider needs and competitive landscape; inform product decisions.
• Own provider positioning and messaging.
• Turn provider insights and product capabilities into a differentiated story to build trust.
• Lead Provider Experience GTM.
• Bring new products to market and drive adoption, engagement, and retention.
• Lead GTM channel planning and execution.
• Translate GTM strategy into an integrated marketing plan and lead cross-functional partners.
• Find leverage to maximize impact.
• Identify high-impact opportunities to improve provider experience and drive adoption, even without a roadmap.
• Equip teams to tell a consistent story.
• Provide frameworks and tools to Lifecycle, Growth, Enablement, and CS to bring the provider story to life.

Conocimientos

PMM experience

Positioning & messaging

Product adoption

Ambiguity management

Cross-functional leadership

Stakeholder influence

AI-enabled workflow

Descripción del empleo

Headway, a Series D company building the largest network of mental health providers in the US, seeks a Senior PMM to deepen provider understanding and shape how we communicate our value to providers. You will own messaging and lead cross-functional GTM initiatives to drive adoption and retention across Headway’s evolving platform.

You will translate provider insights into differentiated narratives, collaborate with Product, Lifecycle, Customer Success, and Creative teams, and leverage AI to