Prop Trading Performance Marketing Lead

ThinkMarkets Group; Chicago (IL); On-site; USD 90,000 - 150,000; Full time

Job summary

ThinkMarkets Group seeks a data-driven Performance Marketing Manager for ThinkCapital to drive paid customer acquisition across multiple digital channels and markets. You will build, manage and optimize campaigns, test creative and audiences, and oversee budgets from awareness to paid trading challenges.

The role requires hands-on experience with Google Ads and Meta Ads, plus a strong grasp of funnel metrics and tracking. Prop trading familiarity is highly valued.

Qualifications

• Hands-on experience running and optimizing Google Ads and Meta Ads campaigns.
• Understanding of paid acquisition, conversion funnels and metrics such as CPA and ROAS.
• Familiarity with GA4, Google Tag Manager and campaign reporting tools.
• Ability to analyze campaign data and identify opportunities to improve performance.
• Interest in prop trading and a willingness to learn about trader audiences and evaluation products.
• Experience in prop trading, fintech or trading-related marketing is a plus.

Responsibilities

• Build, launch and optimize paid acquisition campaigns across Google Ads and Meta Ads.
• Test additional channels like YouTube, Reddit, TikTok, Snapchat, Quora and programmatic ads.
• Manage campaigns across multiple markets with prospecting, retargeting and lookalikes.
• Develop acquisition campaigns around trading challenges and promotions.
• Collaborate with Creative and Marketing teams on ad copy and messaging.
• Track CPA, ROAS, CAC and LTV; optimize the purchase journey and funnels.

Skills

Paid media management

Campaign optimization

Data-driven decisions

Education

Bachelor's in Marketing/Business/Analytics or related field

Tools

GA4

Google Tag Manager

Job description

ThinkMarkets Group seeks a data-driven Performance Marketing Manager for ThinkCapital to drive paid customer acquisition across multiple digital channels and markets. You will build, manage and optimize campaigns, test creative and audiences, and oversee budgets from awareness to paid trading challenges.

The role requires hands-on experience with Google Ads and Meta Ads, plus a strong grasp of funnel metrics and tracking. Prop trading familiarity is highly valued.