Prop Trading Performance Campaign Manager

ThinkMarkets Group; Chicago (IL); On-site; USD 90,000 - 140,000; Full time

Job summary

ThinkMarkets is seeking a data-driven Performance Marketing Manager to drive paid customer acquisition and revenue growth for ThinkCapital across multiple channels and markets. This hands-on role involves building, managing and optimizing campaigns, testing creatives and audiences, and improving the customer journey from awareness to paid trading challenges and repeat purchases.

The ideal candidate has experience in performance marketing with an understanding of prop trading evaluation programs

Qualifications

• Bachelor's degree or equivalent practical experience required.
• Hands-on experience running and optimizing Google Ads campaigns.
• Hands-on experience with Meta Ads campaigns.
• Understanding of paid acquisition, funnels and key metrics (CPA, ROAS).
• Familiarity with GA4 and GTM for reporting.
• Ability to analyze campaign data to improve performance.
• Interest in prop trading and trader audiences.
• Experience in prop trading/fintech marketing is a plus.

Responsibilities

• Build, launch and optimize paid acquisition campaigns across Google Ads and Meta Ads.
• Test additional channels (YouTube, Reddit, TikTok, Snapchat, Quora, programmatic) based on audience relevance.
• Manage campaigns across multiple markets, including prospecting and retargeting.
• Develop campaigns around trading challenges and promotional offers for different trader audiences.
• Collaborate with Creative and Marketing to test ad copy and messaging.
• Identify opportunities to scale successful campaigns while maintaining efficiency.

Skills

Bachelor's degree

Google Ads

Meta Ads

paid acquisition

GA4

Google Tag Manager

data analysis

prop trading interest

fintech marketing

Education

Bachelor's degree in Marketing, Business, Communications, Analytics or related field

Tools

GA4

Google Tag Manager

Job description

ThinkMarkets is seeking a data-driven Performance Marketing Manager to drive paid customer acquisition and revenue growth for ThinkCapital across multiple channels and markets. This hands-on role involves building, managing and optimizing campaigns, testing creatives and audiences, and improving the customer journey from awareness to paid trading challenges and repeat purchases.

The ideal candidate has experience in performance marketing with an understanding of prop trading evaluation programs