Promotions Strategy Lead, Digital Commerce

Gap Inc.; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Gap Inc. (Athleta) is seeking a Manager, Promotions to lead the digital strategy, planning, and execution of the brand's promotional business across the US and Canada. You will translate financial targets into compelling site experiences and own offer architecture, product exposure, and customer journeys.

The role combines commercial acumen with executional excellence, guiding a team to deliver flawless promotional moments, from site readiness to launch and post-event analysis.

Qualifications

• 7+ years of ecommerce or digital merchandising experience with a focus on promotions and commercial strategy.
• Strong financial and analytical acumen with ability to translate performance into customer actions.
• Proven ability to develop promotional strategies that drive conversion, demand, and profitable growth.
• Deep understanding of digital journeys, merchandising, pricing/promotion, and site experience.
• Experience leading high-impact seasonal events and cross-functional workflows.
• Ability to move between strategy and execution and deliver flawless customer experiences.
• Executive communication, prioritization, and stakeholder-management skills.
• Experience leading and developing teams.

Responsibilities

• Build the full-site digital promotional strategy across major events, seasonal moments, markdowns, and ongoing promotional activity for US and Canada.
• Translate targets and performance into actionable digital strategies across traffic, conversion, AUR, demand, product mix, and tiers.
• Develop customer pathways and merchandising strategies that connect customers to offers and destinations.
• Evaluate promotional performance with partners and recommend actions to improve outcomes.
• Own the digital promotional calendar and event architecture across Site, App, and Marketing.
• Define site hierarchy and merchandising for key events, including PDPs, PLPs, and landing experiences.
• Lead promotional merchandising for major brand events and develop contingency plans.
• Establish a test-and-learn agenda to evolve strategy.
• Guide Creative and Brand teams on storytelling and asset requirements.
• Lead site readiness and QA for promotional launches.
• Lead and develop a team focused on promotions and markdown execution.
• Own PDP copy process with cross-functional alignment and AI-enabled tooling.

Skills

Ecommerce strategy

Digital merchandising

Promotions planning

Financial analysis

Team leadership

Cross-functional collaboration

Stakeholder management

A/B testing / test-and-learn

Job description

Gap Inc. (Athleta) is seeking a Manager, Promotions to lead the digital strategy, planning, and execution of the brand's promotional business across the US and Canada. You will translate financial targets into compelling site experiences and own offer architecture, product exposure, and customer journeys.

The role combines commercial acumen with executional excellence, guiding a team to deliver flawless promotional moments, from site readiness to launch and post-event analysis.