Paid Social Manager: Campaign Growth & Optimization

BoF Careers; San Francisco (CA); On-site; USD 119,000 - 155,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

Stock purchase plan

401(k) matching

Medical/dental/vision

Job summary

Gap Inc. – Athleta brand is hiring a Manager, Paid Social to lead day-to-day activation and optimization of paid social campaigns. You will partner with media agencies, plan strategies, and drive performance across major platforms.

Join a collaborative team within Gap Inc.'s Marketing Shared Services to identify opportunities, test new ideas, and ensure campaigns meet brand and business objectives while staying ahead of industry trends.

Qualifications

• 4+ years of marketing experience with 2+ years of Paid Social investment and campaign management.
• Experience planning, executing, and optimizing Paid Social campaigns across major platforms.
• Experience partnering with agency teams and collaborating effectively across cross-functional stakeholders.

Responsibilities

• Manage day-to-day Paid Social activation and serve as the primary contact with media agency resources.
• Partner with media agency teams on campaign execution, platform best practices, creative strategies, and optimization opportunities.
• Monitor Paid Social investment and creative performance against target KPIs identified in briefs, and escalate risks.
• Share learnings and promote best practices across Gap Inc.'s brands to drive cross-portfolio improvements.
• Stay current on Paid Social platform capabilities, trends, and emerging opportunities and bring new ideas to the team.
• Collaborate with Measurement to ensure accurate reporting and surface actionable insights.
• Prepare and present campaign performance updates and test results to stakeholders.
• Identify opportunities to improve performance through testing and adoption of new platform capabilities.

Skills

Marketing

Paid Social

Campaign management

Cross-functional collaboration

Analytics

Job description

Gap Inc. – Athleta brand is hiring a Manager, Paid Social to lead day-to-day activation and optimization of paid social campaigns. You will partner with media agencies, plan strategies, and drive performance across major platforms.

Join a collaborative team within Gap Inc.'s Marketing Shared Services to identify opportunities, test new ideas, and ensure campaigns meet brand and business objectives while staying ahead of industry trends.